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Frequently asked questions about hiring UGC creators
What is UGC content and when do I need it?
User-generated-content-style video is short-form, native-feeling video shot by a creator on their own gear, made to perform as social or display ads. It is the default format for paid social on TikTok, Instagram, and YouTube Shorts where polished commercial-style ads underperform. Hire UGC for paid social campaigns, organic content, product launches, and testimonials.
How do UGC creators charge?
Most charge per video, with separate add-ons for raw-footage delivery, exclusivity windows, paid-social usage, and revision rounds. Some charge per project for a multi-video bundle. Each creator quotes you their price, VAT included where applicable. Confirm usage scope (organic, paid, time-limited) before you book.
Do UGC creators provide usage rights?
Standard delivery usually includes one to three months of organic and paid social usage. Whitelisting (running ads from the creator's own handle), in-perpetuity rights, and broadcast usage are usually charged as separate line items. Always confirm the usage scope in the contract before paying any deposit.
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