Essential Copywriting Skills for 2026

Essential Copywriting Skills for 2026

• Hyper-Personalization: Generic messaging is ineffective; tailored content is expected.
• Multi-Platform Adaptability: Copy must fluidly translate across new and evolving digital channels.
• Authenticity and Storytelling: Brands seek human connection and purpose-driven narratives.
• Data-Driven Decisions: Copywriters increasingly use analytics to inform their creative choices. For a digital nomad working from locations like Mexico City or Bali, keeping pace with these changes is not just about professional development; it's about maintaining a sustainable income stream and offering value that commands premium rates. Remote work allows for constant learning and adaptation, and investing time in understanding these shifts will pay dividends. Understanding the client's business model and growth strategies is also a good skill to cultivate, similar to how one might approach startup expansion planning. ## Mastering Emotional Resonance and Psychological Triggers In an age saturated with information, the copy that performs best is the copy that moves people. This isn't about manipulation; it's about understanding fundamental human desires, fears, and aspirations, then crafting messages that acknowledge and address them. AI can generate text, but it struggles to genuinely tap into empathy, inspire hope, or soothe anxieties in a way that feels authentic. This is where the human copywriter's skill becomes irreplaceable. Practical Tips for Emotional Resonance: 1. Identify Core Motivations: Go beyond surface-level needs. Why does someone really want the product or service? Is it peace of mind, status, belonging, freedom, security, or self-improvement? For remote workers, this might be finding a sense of community even when traveling, a topic explored in our article on building a remote community.

2. Use Storytelling: Narratives are powerful. Instead of listing features, tell a story about how the product changed someone's life, solved a problem, or helped them achieve a goal. This is crucial for content marketing.

3. Employ Sensory Language: Engage readers' senses. Instead of saying "good coffee," describe the "rich aroma of freshly ground Kenyan beans" or the "velvety warmth of a perfectly frothed latte."

4. Understand Pain Points and Aspirations: Directly address what keeps your audience up at night and what they dream of achieving. Show them you understand their struggle and offer a path to their desired outcome.

5. Social Proof: Humans are social creatures. Testimonials, case studies, and user-generated content provide powerful validation. Highlight how others have benefited. This aligns with principles discussed in freelance marketing tips. Key Psychological Triggers to Employ: * Scarcity: Limited availability, timed offers, or exclusive access can create urgency ("Only 5 spots left for our remote work retreat in Colombia!").

• Urgency: Deadlines motivate action ("Offer ends tonight!").
• Authority: Endorsements from experts, thought leaders, or reliable statistics can build trust ("Recommended by industry leaders...").
• Social Proof: Testimonials, reviews, case studies show others vouch for the product ("Join 10,000 satisfied remote workers who use our platform!").
• Reciprocity: Offer value before asking for something in return (free guides, useful blog posts like "Top productivity apps for digital nomads", etc.).
• Commitment & Consistency: Encourage small commitments that lead to larger ones (e.g., signing up for a newsletter before making a purchase).
• Liking: People are more likely to buy from those they like. Build rapport through brand personality, shared values, and relatability.
• Fear of Missing Out (FOMO): Highlight potential losses if readers don't act ("Don't miss out on these exclusive remote jobs!").
• Anticipation: Build excitement for upcoming products, services, or events. For copywriters looking to work with clients on startup marketing, these psychological triggers are bread and butter. The ability to articulate these abstract concepts into concrete, persuasive language is a skill that only humans, with their innate understanding of other humans, can truly master. This level of psychological insight is a primary differentiator from AI-generated text and will be a highly valued skill for those seeking remote jobs in marketing and sales. ## Data-Driven Copywriting: Beyond Intuition While emotional resonance is about art, data-driven copywriting introduces a critical element of science. In 2026, copywriters can no longer rely solely on intuition. They must be comfortable diving into analytics, A/B test results, heatmaps, and user feedback to inform their creative output. This doesn't stifle creativity; it focuses it, ensuring that efforts are directed towards messages that demonstrably convert. How to Become a Data-Driven Copywriter: 1. Understand Analytics Basics: Familiarize yourself with Google Analytics (or equivalent) to track page views, conversion rates, bounce rates, and time on page. Understand what different metrics mean for your copy's performance. Our article on marketing analytics for nomads provides a good starting point.

2. A/B Testing Proficiency: Learn how to set up and interpret A/B tests for headlines, calls-to-action (CTAs), body copy, and even imagery. Small changes can yield significant improvements.

3. Heatmap Analysis: Tools like Hotjar can show you where users are clicking, scrolling, and pausing on a page. This provides visual cues on how users engage with your copy and where potential drop-off points exist.

4. User Surveys and Interviews: Directly ask your audience what resonates with them, what their pain points are, and what language they use. This qualitative data is invaluable for crafting authentic copy.

5. Competitor Analysis: Observe what your competitors are doing well, and where they might be falling short. What headlines are they using? What CTAs? How do they structure their sales pages? Don't copy, but learn and adapt.

6. Personalization Data: Work with marketing teams to understand audience segments and personalize copy based on demographics, past behavior, or expressed preferences. This is especially true for those in e-commerce copywriting. Example Application: Imagine you're writing landing page copy for a SaaS product designed for freelancers. Initial analytics show a high bounce rate on the pricing page. By analyzing heatmaps, you notice users are scrolling past the feature list quickly and hesitating at the tier comparison. User surveys reveal they are confused about which plan suits their specific needs. Based on this data, you might:

• Rewrite the feature descriptions to be clearer and benefit-oriented.
• Add short, descriptive labels to each pricing tier (e.g., "Basic for Starters," "Pro for Growing Businesses," "Enterprise for Teams").
• Include a comparison table highlighting key differences and use cases for each tier more explicitly.
• A/B test new headlines that emphasize the value proposition of each tier. This data-informed approach transforms copywriting from an educated guess to a strategic intervention. For those looking for freelance jobs as copywriters, demonstrating proficiency in data analysis will set you apart from the crowd. ## AI and Copywriting: Co-creation, Not Competition The fear that AI will replace copywriters is understandable but largely misinformed. In 2026, rather than replacing human creativity, AI serves as an incredibly powerful co-creation partner. Successful copywriters will be those who can harness AI tools to amplify their output, conduct research faster, brainstorm ideas, and refine their writing, spending more time on strategic thinking and less on repetitive tasks. This evolution mirrors how other professions have embraced new technologies, as discussed in our piece on AI in remote work. How to Effectively Integrate AI into Your Workflow: 1. AI for Research & Summarization: Use AI tools to quickly summarize scientific papers, competitor analyses, or market research reports. This saves hours of manual reading and helps you grasp key concepts faster, allowing you to focus on the storytelling aspects.

2. Brainstorming & Idea Generation: Feeling stuck? Prompt AI with your topic and audience, and ask for headline ideas, opening paragraphs, or different angles for a campaign. Use its output as a jumping-off point, not a final draft.

3. Drafting & Outlining: AI can generate a basic outline for a blog post or even a first draft of a product description. This frees you from the blank page syndrome and allows you to focus on refining, adding your unique voice, and injecting personality.

4. Grammar & Style Refinement: Beyond basic spell checks, advanced AI can suggest improvements for sentence structure, conciseness, and tone, ensuring your copy is polished and professional.

5. SEO Optimization Assistance: AI can help identify relevant keywords, suggest meta descriptions, and even optimize existing copy for search engines, an essential skill for SEO copywriting.

6. Content Repurposing: Have a long-form blog post? Use AI to quickly generate social media captions, email snippets, or video scripts from the original content, maximizing your ROI. This is particularly useful for content creation strategies. Crucial Caveats: * Human Oversight is Non-Negotiable: AI output almost always requires human editing, fact-checking, and refinement. AI lacks true understanding and emotional intelligence; it generates based on patterns.

• Maintain Your Unique Voice: Don't let AI dilute your brand's or your client's unique voice. Use it to assist your voice, not replace it.
• Ethical Considerations: Be aware of potential biases in AI outputs and ensure the content generated adheres to ethical guidelines and represents the brand accurately and honestly. This is a crucial consideration for any agency or freelancer involved in digital marketing for remote businesses. By embracing AI as a powerful assistant, copywriters in 2026 can their productivity and focus on the higher-value aspects of their craft, such as strategy, emotional connection, and brand storytelling, which are inherently human. ## Crafting Compelling Narratives and Brand Stories In a world drowning in information, people crave connection. They don't just buy products; they buy into stories, values, and identities. This is why brand storytelling has become an indispensable skill for copywriters in 2026. It’s about weaving a narrative that resonates deeply with the target audience, establishing an emotional bond that transcends basic transactions. This skill is particularly vital for branding and identity work. Elements of Powerful Brand Storytelling: 1. Origin Story: How did the brand come to be? What problem did it set out to solve? This humanizes the brand and makes it relatable. Think about the humble beginnings of many successful remote startups.

2. Mission & Values: What does the brand stand for? What change does it want to see in the world? Highlighting these values attracts customers who share similar beliefs. This is a core component of purpose-driven marketing.

3. Hero's : Position the customer as the hero, and the brand as the guide or mentor. The customer faces a challenge (the "villain") and, with the brand's help, overcomes it to achieve a desirable outcome.

4. Authenticity: The story must be genuine. Consumers are savvy and can spot inauthenticity from a mile away. Honesty builds trust.

5. Conflict & Resolution: A good story needs tension. What problem does the product solve? What obstacle does the customer overcome? How does the brand provide the solution?

6. Emotional Arc: Does the story evoke feelings? Does it inspire, reassure, excite, or motivate? The emotional is as important as the factual one. Practical Tips for Storytelling in Copy: * Show, Don't Tell: Instead of saying "Our software is easy to use," describe a user effortlessly navigating its features to achieve a goal.

• Use Specific Examples: Generalities bore. Specific anecdotes engage. "One of our remote team members saved 10 hours a week using our new project management tool, allowing her to explore the ancient temples of Siem Reap on her afternoons off."
• Focus on the "Why": Why should someone care? Connect your product's features to deeper emotional benefits.
• Involve Your Audience: Use "you" language to draw them into the narrative. Make them the protagonist.
• Maintain Consistency: Ensure the brand story is consistent across all touchpoints - website, social media, emails, ads. This reinforces brand identity. This is particularly important for cross-channel marketing. A copywriter who can consistently craft these narratives will be invaluable to brands seeking to forge deeper connections with their audiences. It’s a skill that requires not just creative flair but also a deep understanding of marketing strategy and human psychology, making it a cornerstone for high-income skills for remote work. ## The Power of Brevity and Clarity in Communication In 2026, where screens are small and attention spans are fleeting, the ability to communicate profound ideas with maximum impact and minimum words is a superpower. Brevity isn't about being short for the sake of it; it's about precision. Clarity isn't about simplicity; it's about eliminating ambiguity and ensuring your message is instantly understandable. This is especially true for anyone creating content for mobile-first audiences or social media marketing. Why Brevity and Clarity Matter More Than Ever: * Information Overload: Readers are bombarded with content. Concise messages stand out.
• Mobile-First Consumption: Small screens demand short paragraphs, clear headings, and digestible chunks of information.
• Decreased Attention Spans: Get to the point quickly to capture and retain attention.
• Cross-Cultural Communication: For digital nomads, often working with international teams and audiences, clear language reduces misinterpretation, a key consideration for cultural intelligence in remote teams.
• SEO Benefits: Search engines favor clear, well-structured content that directly answers user queries. How to Master Brevity and Clarity: 1. Ruthless Editing: After drafting, review every sentence. Can you say it in fewer words without losing meaning? Eliminate filler words, redundant phrases, and jargon. Example:* Instead of "In order to achieve optimal results," write "To achieve optimal results."

2. Active Voice: Use active voice whenever possible. It's more direct, powerful, and uses fewer words. Example:* Instead of "The report was written by our team," write "Our team wrote the report."

3. Strong Verbs and Nouns: Replace weak verbs and adverbs with strong, specific verbs. Example:* Instead of "walked slowly," write "strolled," "ambled," or "sauntered."

4. Short Sentences and Paragraphs: Break up long sentences. Aim for one idea per sentence and one core idea per paragraph. Use bullet points and numbered lists liberally to present information easily.

5. Eliminate Jargon: Unless your audience is highly specialized and expects industry terms, use plain language. Explain complex concepts in simple terms.

6. Focus on One Core Message: Every piece of copy should have a single, primary goal. Ensure every word contributes to that goal. What is the single most important thing you want your reader to take away?

7. Read Aloud: Reading your copy aloud helps you identify awkward phrasing, overly long sentences, and areas where clarity is lacking. This skill isn't just for headlines or ads; it applies to email marketing, blog posts, sales pages, and even internal communications. Mastering brevity and clarity ensures your message cuts through the noise, lands effectively, and drives the desired action, a critical component of any effective communication strategy. ## Adaptability Across Formats and Platforms Gone are the days when a copywriter specialized in just long-form articles or short-form ads. In 2026, the digital is a mosaic of diverse platforms, each with its own conventions, audience expectations, and technical limitations. A top-tier copywriter must be a chameleon, able to adapt their voice, tone, and message across an array of formats - from a 280-character tweet to a 2,000-word blog post, from a concise video script to an immersive web experience. This level of versatility is a hallmark of a valuable remote worker. Key Formats and Platforms Requiring Adaptable Copywriting: Social Media (Short-Form): Platforms: Twitter, Instagram captions, TikTok/Reels captions, LinkedIn posts. * Requirements: Ultra-concise, attention-grabbing hooks, emoji usage (platform-dependent), strong calls-to-action (CTAs), often visual-first text. Understanding character limits is crucial. This is a core competency for social media content creation.

• Video Scripts (Short & Long-Form): Platforms: YouTube, explainer videos, ad campaigns, live streams. Requirements: Conversational tone, pace synchronization with visuals, clear narrative structure, engaging intros/outros. Scriptwriting for video requires thinking about spoken word rhythm. Our guide on creating compelling video content offers more insights.
• Email Marketing: * Requirements: Compelling subject lines, personalized greetings, clear value proposition, strong CTAs, segmented messaging. Understanding open rates and click-through rates is key. This impacts email marketing campaigns.
• Website Copy (Landing Pages, About Us, Product Descriptions): * Requirements: Persuasive, benefit-driven, SEO-optimized, clear navigation, trust-building elements, strong conversion focus. Often requires understanding user experience (UX) principles.
• Blog Posts & Articles (Long-Form Content): * Requirements: Informative, engaging, educational, SEO-friendly, strong structure (headings, subheadings), conversational yet authoritative tone. Essential for content strategy.
• Ads (PPC, Display, Native): * Requirements: Highly concise, benefit-focused, strong unique selling proposition (USP), designed for immediate impact and click-throughs.
• Podcasts (Show Notes, Scripting, CTAs): * Requirements: Engaging spoken cadence, clear CTAs for listeners, concise show notes for SEO and discoverability. For remote workers starting their own content, see our advice on launching a podcast. Strategies for Developing Adaptability: 1. Deconstruct & Analyze: Regularly study effective copy on different platforms. What makes a TikTok caption perform well versus a LinkedIn post?

2. Practice Constraints: Challenge yourself to write the same message in 500 words, then 100, then 20. This hones conciseness.

3. Understand Platform Algorithms: How does each platform reward certain types of content? Tailor your copy to work with the algorithm, not against it.

4. Embrace Different Voices: Be able to shift between formal, casual, authoritative, playful, or empathetic tones as dictated by the brand and platform.

5. Learn Basic UX/UI Principles: Understanding how users interact with interfaces will help you write copy that fits naturally into the user experience.

6. SEO Best Practices: Adapting for search engines is critical across most web-based formats. This means knowing how to appropriately use keywords, meta descriptions, and alt text. A copywriter's portfolio in 2026 should showcase this versatility. Being able to demonstrate expertise across these diverse formats will make you highly desirable to clients, whether you're working for a large corporation or taking on individual freelance projects while exploring Buenos Aires. ## Conversational Copywriting and Building Community The rise of two-way communication channels, from social media comments to live chat and messaging apps, means that brands can no longer afford to speak at their audience; they must speak with them. Conversational copywriting in 2026 is about crafting natural, authentic, and engaging language that mirrors real human interaction. It's less about formal sales pitches and more about building relationships and fostering community. This directly relates to the importance of community building for remote teams and brands. Principles of Conversational Copywriting: 1. Write Like a Human, Not a Robot: Avoid overly formal language, jargon, and corporate speak. Use contractions, natural sentence structures, and a friendly tone.

2. Ask Questions: Engage your audience by posing questions that encourage thought or direct responses. This can be in blog posts, social media, or emails.

3. Anticipate and Address Objections: In a conversation, you'd address concerns. Do the same in your copy. "You might be thinking, 'Is this really for me?' Let me explain why..."

4. Use "You" and "We" Language Appropriately: Focus on the reader ("you") and create a sense of shared experience or partnership ("we").

5. Embrace Imperfection: A little vulnerability or humor can go a long way in making a brand feel more human and approachable.

6. Create a Sense of Dialogue: Even in one-way communication (like a blog post), structure your copy as if you're talking to a friend, guiding them through a topic. Use transitions that feel like natural conversational shifts.

7. Respond to User-Generated Content: Actively engage with comments, reviews, and questions. This shows you're listening and value your community. This forms a vital part of reputation management. Building Community Through Copy: Copy can be a powerful tool for community building. When your copy consistently speaks to shared values, common goals, or collective challenges, it naturally draws like-minded individuals together. * Shared Identity: Use language that reinforces a collective identity ("our tribe," "fellow nomads," "ambitious freelancers").

• Inside Jokes & References: When appropriate, using subtle in-jokes or references specific to the community can foster a sense of belonging.
• Call for Participation: Encourage user contributions, contests, challenges, or discussions around relevant topics.
• Highlight Community Successes: Share testimonials and stories of how community members have benefited, creating a reinforcing loop of positive engagement.
• Foster Inclusivity: Ensure your language is welcoming and representative, reflecting the diversity often found in remote and digital nomad communities, as discussed in our piece on diversity in remote teams. This approach to copywriting transforms passive readers into active participants, building loyalty and advocacy that traditional hard-sell methods simply cannot achieve. For remote entrepreneurs and freelancers, cultivating this skill is essential for client retention and organic growth. If you are building a personal brand from locations like Medellin or Hanoi, truly connecting with your audience through conversational copy will distinguish you. ## Understanding SEO and Search Intent In 2026, a copywriter who doesn't understand Search Engine Optimization (SEO) is akin to a chef who doesn't understand ingredients. SEO isn't just a technical skill belonging to marketers; it's a fundamental aspect of ensuring your compelling copy actually gets seen. However, SEO has matured beyond simple keyword stuffing. It's now about understanding search intent - why someone is conducting a particular search - and crafting copy that directly answers their unspoken questions and fulfills their implicit needs. This is critical for any online business strategy. Key SEO Skills for Copywriters: 1. Keyword Research (Beyond the Basics): Go beyond high-volume keywords. Look for long-tail keywords, question-based queries, and semantic keywords that reveal user intent. Understand the difference between informational, navigational, transactional, and commercial investigation queries. * Tools: Ahrefs, SEMrush, Google Keyword Planner, AnswerThePublic.

2. Understanding Search Intent: Informational: The user wants to learn something ("how to set up a remote workspace"). Your copy should be informative, educational, and thorough. Navigational: The user wants to find a specific website or page ("Nomad List Lisbon"). Your copy should lead them directly there. Transactional: The user wants to buy something ("best noise-canceling headphones for remote work"). Your copy should be persuasive, feature benefits, and have a clear CTA. Commercial Investigation: The user is researching before buying ("best remote work platforms review"). Your copy should offer comparisons, pros/cons, and help them make an informed decision.

3. On-Page SEO Best Practices: Keywords in Key Areas: Naturally incorporate keywords in titles, meta descriptions, headings (H1, H2, H3), first paragraphs, and body copy. Readability: Search engines reward clear, easy-to-read content. Use short sentences, paragraphs, and lists. Internal & External Linking: Link to relevant internal pages (like this article linking to remote work productivity tools) and authoritative external sources. This signals expertise and trustworthiness. Image Optimization: Use descriptive alt text for images, incorporating keywords where relevant. * Schema Markup: While often handled by developers, understanding its value for rich snippets can help you advocate for its inclusion.

4. Content Structure: Use clear headings and subheadings to break up content and make it scannable. This also helps search engines understand the hierarchy of information. Address common questions in FAQ sections (often using schema markup).

5. Voice Search Optimization: As voice search grows, copy needs to be more conversational and answer direct questions naturally. Think about how people speak their queries. For a copywriter in 2026, SEO isn't a separate department; it's an intrinsic part of the writing process. By understanding how people search and what they're truly looking for, you can craft copy that not only converts but also rises to the top of search results, making you an invaluable asset for any business, especially those focused on online visibility. Many digital nomads who offer SEO services will find this foundational knowledge invaluable as they grow their businesses. ## Ethical Copywriting and Trust Building In a world increasingly wary of misinformation, data breaches, and deceptive marketing, ethical copywriting is not just a moral imperative but a business necessity in 2026. Trust is the new currency, and copywriters have a significant role in building or eroding it. Brands that prioritize transparency, honesty, and genuine value will win in the long run. This is especially true for businesses operating in areas with strict regulations or those dealing with sensitive customer data, aligning with remote compliance considerations. Pillars of Ethical Copywriting: 1. Honesty and Transparency: No Exaggeration: Avoid hyperbole or making promises your product or service can't deliver. Clear Disclosures: Clearly state terms and conditions, potential side effects, or limitations. For example, if advertising a "lifetime access" deal, clarify what "lifetime" means. Authentic Testimonials: Ensure all testimonials are genuine and accurately reflect user experiences.

2. Customer-Centric Focus: Solve Real Problems: Focus on how your offering genuinely helps the customer, not just on making a sale. Empathy: Show you understand their pain points and aspirations without exploiting vulnerabilities. * Value Before Sale: Offer real value upfront, even before asking for a purchase. This builds goodwill and reciprocity.

3. Avoiding Manipulation: Scarcity and Urgency (Ethically Applied): Use these triggers only when they are genuinely true. Don't create false urgency or scarcity. Fear-Mongering: While acknowledging pain points is okay, don't use undue fear to coerce purchases. * Misleading Claims: Do not make claims that are difficult or impossible to verify.

4. Privacy and Data Awareness: GDPR/CCPA Compliance: Understand the basics of privacy regulations and ensure your copy (especially for email sign-ups or data collection forms) is compliant. Our article on data privacy for remote workers provides more insight. Clear Opt-ins: Make it clear what users are signing up for and how their data will be used.

5. Inclusivity and Respect: Avoid Stereotypes: Ensure your language is inclusive and avoids perpetuating harmful stereotypes. Respectful Language: Even when addressing objections or competitors, maintain a tone of respect. Cultural Sensitivity: For copywriters working with global audiences (a common scenario for digital nomads in Cape Town or Seoul), cultural nuances must be considered to avoid unintentional offense. Building Trust Through Copy: Evidence and Data: Back up claims with statistics, research, or case studies.

• Social Proof (Authentic): Real testimonials, endorsements, and customer stories build credibility.
• Clear Guarantees & Policies: Clearly communicate return policies, guarantees, or customer support availability.
• Human Connection: As discussed in conversational copywriting, a human, relatable voice builds trust more effectively than a corporate façade.
• Consistency: Consistent messaging and brand values over time reinforce trustworthiness. An ethical copywriter is not just a wordsmith; they are a guardian of a brand's reputation. In an increasingly skeptical world, the ability to write persuasively without resorting to manipulative tactics is a skill that will command respect and premium rates. This aligns with the broader movement towards sustainable business practices and responsible remote operations. ## The Business Acumen of a Modern Copywriter In 2026, copywriters are no longer just creative wordsmiths; they are strategic business partners. Clients expect copywriters to understand their business objectives, market dynamics, and target audience beyond just receiving a brief. This requires developing a strong business acumen - the ability to understand how a business operates, generates revenue, and achieves its goals. This is particularly vital for freelance professionals managing their own client relationships and pitching for high-value contracts. Essential Business Acumen for Copywriters: 1. Understanding Business Models: B2B vs. B2C: The sales cycle, decision-makers, and motivations differ significantly between business-to-business and business-to-consumer markets. SaaS, E-commerce, Services: Each has unique challenges and communication strategies. * Revenue Streams: How does the client actually make money? Understanding this helps you focus your copy on generating profitable actions.

2. Marketing Funnel Knowledge: Awareness, Consideration, Conversion, Retention: Know where your copy fits into the customer. Is it top-of-funnel content (blog post for awareness) or bottom-of-funnel (sales page for conversion)? This knowledge is crucial for digital marketing strategy. Customer Lifecycle: Understand how to write for attracting new customers versus retaining existing ones.

3. Target Audience Profiling: Go beyond demographics. Understand psychographics, motivations, aspirations, and pain points. Create detailed buyer personas. Our guide on developing marketing personas is a great resource. Market Research: Be able to conduct basic market research or interpret research provided by the client.

4. Competitive Analysis: * Who are the client’s main competitors? What are their strengths and weaknesses