Coca‑Cola Doubles Down on AI for Holiday Marketing
Remote- Posted June 2, 2026- via captiv8.io
A recent Marketing Dive article highlights Coca‑Cola’s new holiday campaign, “Refresh Your Holidays,” which leans heavily into AI-driven creative. The campaign updates the iconic “Holidays Are Coming” spot using generative AI while also introducing a new ad that leans on nostalgic holiday moments. AI Meets Tradition Coca‑Cola’s refreshed 60-second ad begins with Santa opening a… Continue reading Coca‑Cola Doubles Down on AI for Holiday Marketing
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