2D Animator For Hire: Your Definitive 2025 Guide
- Motion Graphics: Designing and animating text, logos, and abstract shapes for intros, outros, lower thirds, and informational videos. This requires a keen eye for graphic design and rhythm.
- Explainer Videos: Simplifying complex concepts into easily digestible animated narratives, often for marketing or educational purposes. Storyboarding and script interpretation are key here.
- Game Animation: Developing spritesheets, character cycles, and UI animations for video games. This demands an understanding of game development pipelines and technical constraints.
- Backgrounds and Layout: Designing and animating environments that complement the characters and narrative.
- Storyboarding and Animatic Creation: Translating scripts into visual sequences, helping to plan out scenes and pacing before full animation begins.
- Rigging and Asset Preparation: Preparing character and object assets for animation, often using specialized software tools to create skeletal structures or deformation points.
- Visual Effects (VFX): Adding digital effects like smoke, fire, magic, or particle systems to enhance animated scenes.
- Software Proficiency: Mastery of industry-standard software such as Adobe Animate, After Effects, Toon Boom Harmony, TVPaint, and occasionally 3D software for specific effects or assets that integrate into a 2D workflow.
- Collaboration: Working effectively with directors, producers, illustrators, scriptwriters, sound designers, and other animators to ensure a cohesive final product. Strong communication skills are vital, especially in remote setups.
- Adaptability: The animation industry is constantly evolving with new tools and techniques. An animator must be willing to learn and adapt to new software, styles, and project requirements. The diverse nature of these roles means that a "2D animator" isn't a singular archetype. Some specialize heavily in character performance, others in motion graphics, and some are generalists who can handle various tasks. When hiring, it's crucial to identify which specific responsibilities are most critical for your project to find the right fit. Considering the remote nature of many hirings today, understanding how these diverse roles translate into deliverables and communication workflows is more important than ever. Companies seeking to hire can find valuable insights into managing remote teams effectively or understanding the future of remote work to better prepare for collaboration. ## Defining Your Project Needs: The First Step to a Successful Hire Before you even start looking for a 2D animator, you need a crystal-clear understanding of what your project entails. This preliminary work is perhaps the most critical step, as it sets the foundation for your search, influences your budget, and helps you articulate your expectations. Without a well-defined project scope, you risk miscommunicating with potential hires, experiencing scope creep, and ultimately being dissatisfied with the outcome. Consider the following aspects in detail: 1. Project Type and Purpose: What kind of animation do you need? (e.g., explainer video, short film, character series, game assets, social media ads, Lottie animations for a website, UI animations). What is the primary goal of this animation? (e.g., educate customers, entertain an audience, market a product, explain a service, enhance user experience). Who is the target audience? Understanding your audience helps define the animation style, tone, and complexity. 2. Animation Style and Aesthetic: Do you have a specific visual style in mind? (e.g., cartoon, anime, stop-motion look, minimalistic, hand-drawn, motion graphics). Provide examples! Show animators references from other works you admire. This could be animations from competitors, popular series, or even illustrations. Be as specific as possible to avoid vague descriptions like "something modern" or "friendly." Use platforms like Behance, Dribbble, or YouTube to curate examples. Do you have existing brand guidelines, color palettes, or character designs that need to be followed? 3. Duration and Deliverables: How long will the final animation be? (e.g., 30-second ad, 2-minute explainer, an episode of a 5-minute series). What are the specific file formats required? (e.g., MP4, GIF, MOV, JSON for Lottie, sprite sheets for games). Will you need separate assets like character rigs, individual scenes, or source files? This often impacts pricing. 4. Budget Allocation: What is your realistic budget for this project? Be prepared for animators to charge hourly, daily, or per project. A clear budget helps you target animators within your financial constraints. Remember that animation budgets encompass more than just an animator's time; they can also include costs for scriptwriting, voiceovers, music, sound effects, and potentially character design if you don't provide it. Resources like our guide on freelance pricing strategies can offer insights into how animators might structure their fees. 5. Timeline and Deadlines: When do you need the final animation delivered? Break down the overall timeline into key milestones (e.g., script approval, storyboard approval, animatic approval, first animation draft, final delivery). Is there flexibility, or is this a hard deadline? Urgent projects often incur higher costs. 6. Team and Workflow: Who will the animator be reporting to? Who will provide feedback? What is your preferred communication method? (e.g., email, Slack, video calls). Will the animator be working independently or as part of a larger creative team? If part of a team, what are the integration points? Is there a project management tool in place? Learn more about project management tools for remote teams. By meticulously defining these parameters, you create a project brief that will serve as an invaluable tool throughout the hiring process. This brief not only helps you evaluate candidates accurately but also ensures that any animator you hire has a complete understanding of your vision, minimizing misunderstandings and maximizing the chances of project success. This initial investment of time will save you considerable time and potential frustration down the line. ## Crafting an Irresistible Job Description for a 2D Animator Once you have a clear picture of your project needs, the next critical step is to translate that into an appealing and informative job description. A well-crafted job description acts as your first filter, attracting relevant talent while deterring unsuitable candidates. It's not just a list of requirements; it's a marketing tool that showcases your project's appeal and your company culture. Here's how to create a compelling job description: 1. Catchy Title: Start with a clear and concise title that accurately reflects the role, such as "Experienced 2D Character Animator for Explainer Videos," "Motion Graphics Animator for Social Media Content," or "Game Animator (2D) for Mobile Platform." Avoid generic titles like "Animator Needed." 2. Compelling Project Overview (The Hook): Begin with an exciting introduction to your company and the project. What makes this project unique or interesting? "Are you a passionate 2D animator eager to bring quirky characters to life in engaging educational content? We're a fast-growing EdTech startup creating a series of animated shorts to teach complex STEM concepts to middle schoolers, and we need your talent!" Explain the project's purpose and impact. This helps animators understand the value of their contribution. 3. Detailed Responsibilities: List the specific tasks the animator will be expected to perform. Be explicit. Example: Animate 2D characters and objects with a strong sense of timing and performance. Create engaging motion graphics for titles, transitions, and infographics. Collaborate with our scriptwriter and voice actor to sync animation with audio. Participate in storyboard and animatic reviews, providing creative input. Prepare final animated sequences in specified formats (e.g., MP4, GIF). Maintain consistent visual style and brand guidelines throughout the project. 4. Required Skills and Qualifications: Be specific about the technical skills, software proficiency, and experience level. Technical Skills: Proficiency in [Specific Software, e.g., Adobe Animate, After Effects, Toon Boom Harmony] is essential. Strong understanding of 2D animation principles (squash & stretch, anticipation, timing, etc.). Experience with character rigging (if applicable). Ability to work with vector and raster graphics. Soft Skills (Crucial for Remote Roles): Excellent communication skills (written and verbal). Ability to manage time effectively and meet deadlines independently. Problem-solving attitude and attention to detail. Openness to feedback and collaborative spirit. Proactive and self-motivated. Experience Level: Clearly state if you need a junior, mid-level, or senior animator. "3-5+ years of professional 2D animation experience in a studio or freelance capacity." Portfolio Requirement: Crucial: "A strong online portfolio showcasing a range of 2D animation work, particularly character animation and/or motion graphics, is absolutely required. Please include a breakdown of your contributions to each project." 5. Preferred (Optional) Skills: These are nice-to-haves that could set a candidate apart but aren't strictly mandatory. "Experience with Lottie animations." "Knowledge of game animation pipelines." "Familiarity with project management tools like Asana or Trello." For those interested in freelance collaboration tools, this can be a good internal link. 6. Remote Work Specifics: Clearly state that this is a remote position. "This is a fully remote position, welcoming applicants from [specific time zones/regions, if applicable] for optimal collaboration." Mention expected communication frequency and preferred tools. Clarify if the role is freelance, contract, or full-time. 7. Compensation and Benefits (If Applicable): If possible, provide a salary range or hourly/project rate. This helps manage expectations and attracts serious candidates. If not, state that it's competitive and will be discussed. For contract roles, indicate payment terms (e.g., "paid per milestone" or "net 30 days"). 8. How to Apply: Provide clear instructions: "Please submit your resume, a cover letter highlighting your relevant experience, and a link to your online portfolio to [email address]." * Call to Action: "Tell us why you're the perfect fit for bringing our [project type] to life!" Pro-Tip for SEO and Reach:
Integrate relevant keywords naturally throughout the job description (e.g., "2D character animator," "motion graphics artist," "After Effects specialist," "remote animation job"). Post your job description on various platforms, including specialized animation job boards, general freelance platforms like Upwork or Fiverr, and professional networking sites like LinkedIn. Don't forget, our own platform has a talent section specifically for connecting businesses with skilled remote workers! You can also find great advice on where to find remote digital nomads for your hiring needs. By following these guidelines, you'll create a job description that not only outlines the role but also excites prospective animators, ensuring you attract a pool of highly qualified and enthusiastic candidates. ## Where to Find Exceptional 2D Animators in 2025 The digital age has blurred geographical boundaries, opening up a vast global talent pool for 2D animators. Knowing where to look is half the battle. In 2025, a multi-faceted approach will yield the best results, combining specialized platforms with professional networks and community engagement. 1. Specialized Animation Job Boards & Platforms: Animation World Network (AWN): A long-standing resource for the animation industry, AWN's job board is frequented by experienced professionals. Toon Boom Jobs: If your project specifically requires Toon Boom Harmony skills, this is a niche board to target. Creative Bloq Jobs / The Dots: These platforms often feature opportunities for various creative roles, including animation. ArtStation Jobs & Behance Jobs: These platforms are not only portfolio hosting sites but also have job sections where artists look for opportunities. Posting here ensures your job reaches active creatives. 2. Freelance Marketplaces & Remote Work Platforms: Our Platform (e.g., Hire Talented Animators): This is designed specifically to connect businesses with skilled remote professionals, including 2D animators. We filter and vet talent, making your search more efficient. Upwork & Fiverr: While these platforms host a wide range of freelancers, you can find highly skilled animators by carefully filtering and reviewing portfolios. Be prepared to sift through many applications. PeoplePerHour / Guru: Similar to Upwork, these platforms offer access to a global pool of freelancers. Toptal (for senior talent): If you need top-tier, rigorously vetted animation talent for complex projects, Toptal might be an option, though it often comes with a higher price point. 3. Professional Networking Sites: LinkedIn: LinkedIn''s job posting features and use advanced search to find animators. You can also directly reach out to professionals whose work you admire. Look for groups dedicated to 2D animation, motion graphics, or specific software. Referrals: Tap into your existing network. Let colleagues, friends, and other creative professionals know you're looking. A personal recommendation often leads to a more reliable hire. 4. Industry-Specific Communities & Forums: Reddit (r/animation, r/motiongraphics, r/gamedev): Posting a detailed job offer or asking for recommendations in these communities can attract passionate animators. Be mindful of community rules. Discord Servers: Many animation studios, software companies, and influential animators host Discord servers where professionals network and share opportunities. Facebook Groups: Search for private groups focused on 2D animation careers, remote animation jobs, or specific animation software. Polycount (for game animators): A prominent community for game artists, where you might find animators specializing in game development. 5. Educational Institutions & Alumni Networks: Contact animation schools and universities ([e.g., Sheridan College, CalArts, Gobelins, Ringling College of Art and Design]) to inquire about their career services or alumni networks. They often have talented graduates looking for their first professional roles or experienced alumni seeking new challenges. Internships can also be a viable path for smaller projects or to cultivate future talent, as discussed in our article on building a remote internship program. 6. Portfolio Sites & Art Platforms: ArtStation & Behance: Actively browse these platforms for animators whose style matches your project. You can often contact artists directly through their profiles. This proactive approach allows you to identify talent before they even apply for a job. Vimeo & YouTube: Many animators host their demo reels and full projects on these video platforms. If you find a style you like, try to track down the artist. Actionable Tip:
When posting your job, always include a clear call to action and reiterate the necessity of a strong portfolio. For remote roles, emphasize your company's commitment to remote work support and digital nomad travel policy if relevant, as this attracts those seeking flexibility. Don't limit yourself to just one channel; a multi-pronged approach significantly increases your chances of finding the perfect 2D animator for your project in 2025. Considering the growth of remote work, exploring options in cities known for creative talent, like hire in Prague or find talent in Lisbon, could also be beneficial, even for remote roles, as it helps you identify potential relocation hotspots for talent. ## Mastering the Portfolio Review: What to Look For The portfolio is an animator's resume amplified. It's not just a collection of work; it's a visual narrative of their skills, artistic sensibilities, and professional experience. When reviewing portfolios, you need a systematic approach to effectively assess talent and determine if an animator is the right fit for your project. This stage is critical for any hiring process. Here’s a breakdown of what to scrutinize: 1. Relevance to Your Project: Direct Match: Does the animator have examples of work that are directly similar to what you need? If you require character animation for an explainer video, look for portfolios rich with expressive character performances in a clean, informative style. If you need game animation, look for sprite sheets, walk cycles, and UI animations. Style Alignment: Does their aesthetic align with your brand or project's desired look? Can they adapt to different styles, or do they have a very distinct signature style? Some animators are generalists, others specialists. 2. Quality of Animation Principles: Timing and Spacing: Does the animation feel natural, or does it look robotic and stiff? Good timing makes movements believable; good spacing creates clarity. Pay attention to how fast or slow actions occur and the distance between key poses. Squash and Stretch: Is there evidence of appropriate squash and stretch, adding weight and flexibility? This principle is fundamental for conveying mass and liveliness. Anticipation: Do characters prepare for their actions? This adds realism and makes movements easier for the viewer to follow. Arcs: Do movements follow natural arcs? This makes animation smoother and more organic. Weight and Volume: Do characters and objects feel heavy or light as appropriate? Do they maintain their volume during movement? Appeal: Is the animation aesthetically pleasing and engaging? Do characters feel charismatic and inviting? 3. Storytelling and Performance: Character Personality: Can the animator convey personality and emotion through movement alone? Do their characters feel alive? Clarity of Action: Is the narrative clear? Can you understand what's happening and why, even without sound or context? Acting: For character animation, look for nuanced acting – subtle expressions, believable gestures, and reactions that tell a story. 4. Technical Proficiency: Cleanliness of Lines/Artwork: Is the artwork crisp, consistent, and free of jitters or mistakes? Rigging and Deformation: If character-based, how well do the rigs perform? Are deformations smooth, or do you see broken joints and stiff movements? Software Mastery: While the software isn't everything, visible command of tools like After Effects (with plugins), Toon Boom Harmony, or Adobe Animate, especially on complex scenes, is a plus. Problem-Solving: Does their work show an ability to overcome technical challenges or creatively solve problems? 5. Project Breakdown / 'Behind the Scenes': Many strong portfolios include breakdowns of their work, showing wireframes, rigging, specific animation processes, or outlining their exact contributions to a team project. This is incredibly valuable. "What was your role?" If a piece is part of a larger project, understand what specifically the animator did. Did they animate the character, clean up the lines, create the backgrounds, or just color it? This clarifies their specific skills. Without this, it's hard to distinguish individual talent from team effort. 6. Presentation and Professionalism: Organization: Is the portfolio well-organized, easy to navigate, and clearly labeled? Variety vs. Focus: Does the portfolio show a diverse range of skills, or is it heavily focused on a specific niche? This helps determine if they are a generalist or specialist. Professionalism: Is there a professional bio, contact information, and a consistent level of quality across all work? Red Flags to Watch Out For:
- Lack of a portfolio, or a portfolio with very few pieces.
- Poor video quality or low frame rates: This could hide animation flaws.
- Generic, uninspired work: If everything looks like a template, it might indicate a lack of unique artistic vision.
- Inconsistent quality: A few great pieces among many mediocre ones can be a sign.
- No explanation of their role in team projects. When you find a portfolio that impresses you, take detailed notes. What specifically stood out? What questions do you have? These notes will be invaluable during the interview process. For those constantly on the lookout for new talent, understanding how digital nomads find remote work can shed light on where animators might showcase their talent or seek new opportunities. ## Interviewing Your Top 2D Animator Candidates Once you've narrowed down your list of animators based on their portfolios, the interview stage is your opportunity to assess their communication skills, problem-solving abilities, cultural fit, and deeper understanding of their craft. For remote roles, the interview also serves as a critical test of their ability to communicate effectively in a virtual setting. Here's how to conduct a purposeful interview: ### 1. Preparation is Key * Review Portfolio Again: Before each interview, re-familiarize yourself with the candidate's portfolio, noting specific pieces you want to discuss or ask questions about.
- Standardized Questions: Prepare a set of core questions to ask all candidates. This ensures fairness and allows for easier comparison.
- Behavioral Questions: These reveal how candidates have handled past situations, giving insight into future performance.
- Technical Questions: Tailor these to your project's specific needs (e.g., specific software, rigging challenges, dealing with client feedback).
- Your Project Brief: Have your detailed project brief ready to explain the project thoroughly and answer any questions. ### 2. General Interview Questions * "Tell me about your experience as a 2D animator." (Opens up conversation, allows them to highlight what they deem important).
- "What animation software are you most proficient in, and why do you prefer it?" (Assesses technical stack and rationale).
- "Walk me through your process for approaching a new animation project, from concept to final delivery." (Reveals their workflow and organizational skills).
- "How do you handle client feedback, especially when it contradicts your creative vision?" (Crucial for remote collaboration, shows diplomacy and problem-solving).
- "Describe a challenging animation project you've worked on. What were the obstacles, and how did you overcome them?" (Behavioral question, highlights resilience and ingenuity).
- "What kind of projects are you most passionate about, and what are you hoping to achieve in your career?" (Assesses motivation and potential fit with your company's mission).
- "What are your working hours/preferred communication times, considering potential time zone differences?" (Essential for remote work planning, especially when hiring from different cities). ### 3. Portfolio-Specific Questions * "I noticed [specific piece] in your portfolio. Can you tell me about the inspiration behind it and your specific role in its creation?" (Allows for clarification of contribution, particularly for team projects).
- "In [another specific piece], what was the biggest animation challenge you faced, and how did you resolve it?" (Probes technical and creative problem-solving).
- "Your work in [specific style] is very impressive. Do you have experience adapting your style to fit diverse brand guidelines?" (Tests versatility). ### 4. Project-Specific Questions * "Based on the project brief I shared, how would you envision approaching the animation for [specific scene/character]?" (Tests their understanding and immediate creative thinking).
- "Given our tight deadline of [X weeks], how would you prioritize tasks and manage your time to ensure timely delivery?" (Assesses time management and realism).
- "We use [specific project management tool]; are you familiar with it, or what tools do you typically use for remote collaboration?" (Evaluates technical alignment for remote work, further insights can be found in our guide to remote working tools). ### 5. Technical Test or Small Paid Project (Optional but Recommended) * For roles requiring specific technical skills or a unique style, consider a small, paid test project (e.g., animate a 5-second loop, a short character reaction).
- Why paid? It values their time, especially for experienced professionals, and acts as a proper assessment rather than free work.
- This allows you to see their actual workflow, how they interpret instructions, their communication style during the process, and the quality of their work under your direct guidance. It's an excellent way to see them in action beyond their curated portfolio. ### 6. Your Questions to Them "Do you have any questions for me about the project, the team, or our company?" (A great candidate will always have thoughtful questions, demonstrating engagement and foresight). ### 7. Assessing Cultural Fit for Remote Work Pay attention to verbal and non-verbal cues (even over video). Do they seem enthusiastic, proactive, and positive?
- Do they ask clarifying questions? This indicates good communication habits.
- Are they comfortable discussing potential challenges and solutions openly?
- Remote work relies heavily on trust and clear communication. Look for animators who show independence, discipline, and a collaborative spirit, as highlighted in "how to hire for cultural fit in remote teams." By combining these interview techniques, you'll gain a understanding of each candidate, moving beyond just their artistic output to assess their fit for your specific project and remote team environment. ## Negotiating Contracts & Compensation for Remote 2D Animators Once you've identified your ideal 2D animator, the next step is to formalize the agreement through a contract and establish fair compensation. This stage is particularly important in remote hiring, where clear terms prevent misunderstandings across distances and different legal jurisdictions. ### 1. Understanding Compensation Models 2D animators, especially freelancers and remote contractors, often work under various compensation structures: * Hourly Rate: Common for projects with evolving scopes or ongoing support. Ensure clear time tracking.
- Daily Rate: Suitable for short, defined tasks or when you need consistent dedicated time from an animator.
- Project-Based Fee (Fixed Price): Most common for well-defined projects like explainer videos, short animations, or a set number of game assets. This offers budget predictability for you. Ensure the project scope is meticulously detailed.
- Retainer: For ongoing, long-term work where you need guaranteed availability (e.g., a specific number of hours/days per month).
- Per Second/Minute of Animation: Often used in animated series or character-heavy projects. The rate varies significantly based on complexity, style, and character count. When discussing compensation, it's beneficial to have a budget range in mind (established during your project definition phase). Research industry averages, but also recognize that rates can vary significantly based on the animator's experience, specialization, location of their home base (though remote, their cost of living might influence their rates), and the complexity of your project. Our article on setting freelancer rates provides insights into how animators might price their work. ### 2. Key Elements of a Remote Animator Contract A contract is your best protection and ensures clarity for both parties. It should be, even for small projects. * Parties Involved: Full legal names and addresses of both your company and the animator.
- Project Scope & Deliverables: Detailed Description: Reiterate the project type, purpose, and visual style. Specific Deliverables: List every final asset (e.g., "one 90-second explainer video," "5 character walk cycles," "source files in.fla and.aep"). Quality Standards: While subjective, reference agreed-upon styles or examples. Number of Revisions: Crucial to define. Specify how many rounds of feedback/revisions are included in the price for each stage (e.g., 2 rounds for storyboard, 2 for animatic, 1 for final animation). Beyond this, additional costs typically apply.
- Timeline & Milestones: Clear start and end dates. Breakdown of the project into milestones (e.g., storyboard approval, animatic approval, first draft, final delivery). Deadlines associated with each milestone. A clause for how delays (from either side) will be handled.
- Compensation & Payment Schedule: Clearly state the agreed-upon rate or project fee. Payment schedule: e.g., "50% upfront, 25% upon storyboard approval, 25% upon final delivery." Or "Net 30 days upon receipt of invoice." Preferred payment method (e.g., bank transfer, PayPal, Wise). Clearly state if late payment fees apply. * Address currency if working with international talent.
- Intellectual Property (IP) Rights: Crucial: Clearly state that upon full payment, all intellectual property rights to the final animation and associated deliverables transfer to your company. Specify if the animator retains the right to display the work in their portfolio (standard practice) and how they can do so (e.g., after public release).
- Confidentiality (Non-Disclosure Agreement - NDA): * Protect any sensitive information shared during the project. A separate NDA might be necessary for highly confidential projects.
- Communication & Reporting: Expected methods (e.g., Slack, email, weekly video calls). Reporting frequency: how often updates will be provided. * Point of contact on your side.
- Termination Clause: Conditions under which either party can terminate the contract (e.g., breach of contract, non-payment, consistently unmet deadlines). What happens to deliverables and payments in such an event (e.g., pro-rata payment for work completed).
- Governing Law: * Specify the jurisdiction/state whose laws will govern the contract. This is particularly important for international remote hires, but for freelancers, often the client's jurisdiction is chosen.
- Independent Contractor Status: Explicitly state that the animator is an independent contractor, not an employee, to avoid misunderstandings regarding taxes, benefits, and employment law. This is vital for remote roles. ### 3. Negotiation Tips Be Prepared to Justify: If you're offering less than their quoted rate, be ready to explain why (e.g., long-term potential, unique project, smaller budget).
- Focus on Value: Highlight the experience and exposure the project offers.
- Be Respectful: A good negotiation builds a foundation for a positive working relationship. Avoid aggressive tactics.
- Win-Win: Aim for an agreement that feels fair and beneficial to both parties.
- Get It in Writing: Document all agreed-upon terms before work begins. By diligently addressing these aspects during contract negotiation, you'll establish a professional, clear, and secure framework for collaborating with your remote 2D animator, minimizing potential disputes and fostering a productive working relationship. For further insights on legalities, explore our general guide on understanding legal considerations for remote hiring. ## Managing Remote 2D Animators: Best Practices for Success Hiring a talented 2D animator is only the first step. Effectively managing a remote creative professional requires a specific set of strategies focused on clear communication, structured workflows, and mutual trust. Unlike in-person teams, incidental communication is rare, making intentional management paramount. ### 1. Establish Crystal-Clear Communication Channels and Cadence Define Primary Channels: Designate specific tools for different types of communication. For example: Asynchronous (daily updates, general discussions): Slack, Microsoft Teams, or a project management tool's messaging feature. Synchronous (project kick-offs, feedback sessions): Video conferencing tools like Zoom, Google Meet. Formal Communication (contracts, official notices): Email.
- Set Expectations for Response Times: How quickly do you expect replies? "Within 24 business hours" is a common and reasonable standard.
- Scheduled Check-ins: Implement regular, brief video calls (e.g., daily stand-ups for 15 minutes, weekly one-on-one for