AI Tools Pricing Strategies for Photo, Video & Audio Production

AI Tools Pricing Strategies for Photo, Video & Audio Production

• Automatic Transcription: Upload video footage and get an accurate transcript in minutes, saving hours of manual labor.
• Smart Editing Suggestions: AI can identify key moments in footage and propose initial cuts or highlight sections for review.
• Background Removal/Replacement: Change video backgrounds without green screens.
• Voice Enhancement: Clean up audio, remove echoes, and enhance speaker clarity.
• Subtitle Generation: Automatically create subtitles and even translate them into multiple languages.
• Content Summarization: Generate short clips or summaries perfect for social media promotion. Similar efficiencies are found in photography and audio. Photographers can batch edit hundreds of images with AI style transfers or intelligent object removal. Audio producers can generate realistic voiceovers for podcasts or audiobooks in various languages and accents, expanding their reach to audiences in different regions. This integration of AI across the creative workflow allows for greater output, higher quality, and reduced time-to-market, which is particularly beneficial for digital nomads who often balance multiple projects and client demands. Learn more about optimizing your remote workflow on our platform. ### Examples of AI Tools in Action:
• Photo: Adobe Firefly for generative AI art, Skylum Luminar Neo for AI-powered photo enhancement, Remove.bg for background removal.
• Video: Synthesys Studio for AI video generation with avatars, RunwayML for video editing and generative AI, Pictory AI for text-to-video creation.
• Audio: Murf.ai for text-to-speech, Descript for audio editing and transcription, AIVA for AI music composition. These tools are not just toys; they are becoming essential components of the modern creative toolkit, enabling individuals to compete with well-resourced studios. The challenge then becomes selecting the right tools that fit your budget and specific needs, which brings us to the importance of understanding their pricing strategies. It's especially important for those looking for remote jobs in creative fields to understand how to these tools cost-effectively. --- ## 2. Common AI Tool Pricing Models Explained Navigating the pricing of AI tools can be confusing due to the variety of models employed. Each model has its advantages and disadvantages, depending on your usage patterns, budget, and project scale. Understanding these is the first step to making smart financial decisions. ### 2.1. Subscription-Based Models (SaaS) This is perhaps the most ubiquitous pricing model. Users pay a recurring fee (monthly or annually) for access to a tool's features. Subscriptions often come in tiered plans (e.g., Basic, Pro, Business) offering different levels of features, usage limits, and support. * How it works: You pay upfront for a period, typically monthly or annually. Annual subscriptions often come with a discount compared to monthly payments, encouraging longer commitments.
• Pros: Predictable costs, often includes updates and support, can offer unlimited usage for certain features, good for consistent, high-volume users.
• Cons: Can be expensive if usage is infrequent, may include features you don't need, can lock you into a long-term commitment.
• Best for: Digital nomads or remote teams with consistent content creation needs, where the tool is used regularly, and the features are critical to daily operations. For example, a content marketing agency managing multiple clients in London might benefit from a Pro subscription to an AI writing assistant or video platform.
• Example: Adobe Creative Cloud (includes AI features in Photoshop, Premiere Pro), Canva Pro (AI tools for design), popular AI writing assistants often follow this model. ### 2.2. Credit-Based or Pay-Per-Use Models In this model, users purchase "credits" or tokens, which are then consumed as they use specific AI features. Different actions or outputs (e.g., generating an image, transcribing a minute of audio, generating a paragraph of text) cost a certain number of credits. * How it works: You buy a pack of credits (e.g., 1000 credits for $X), and each action deducts from your balance. Some platforms offer free credits for initial trials.
• Pros: Highly flexible, only pay for what you actually use, ideal for infrequent or highly variable usage, no long-term commitment.
• Cons: Costs can be unpredictable if usage isn't carefully tracked, might be more expensive per unit of output than subscription for heavy users, credits can expire.
• Best for: Creators with sporadic needs, experimental projects, or those who need specific high-cost AI features occasionally. A freelance graphic designer in Kuala Lumpur who only needs AI image generation for a few client projects per month might find this more cost-effective.
• Example: Midjourney (image generation), various AI transcription services, AI voice cloning platforms often use a credit system. ### 2.3. Freemium Models Freemium models offer a basic version of the tool for free, with limited features, usage, or quality. To unlock more advanced capabilities, higher usage limits, or better quality output, users must upgrade to a paid (premium) plan, usually a subscription. * How it works: The free tier serves as an extensive trial, allowing users to experience the tool's core functionality. Paid tiers remove restrictions and add advanced features.
• Pros: Zero risk to try, allows users to test the value before committing financially, great for learning and small personal projects.
• Cons: Free tier is often too restrictive for professional use, constant upsells can be annoying, feature differences between free and paid can be stark.
• Best for: Beginners, students, those trying out new AI concepts, or professionals with very light, non-critical needs. A digital nomad just starting a blog might use a freemium AI image editor based in Mexico City before deciding to invest.
• Example: DaVinci Resolve (free video editor with AI features, paid Studio version), CapCut (free mobile app with AI, paid pro features), various online photo editors. ### 2.4. Tiered Pricing Often combined with subscription or credit models, tiered pricing refers to the different levels of plans offered (e.g., Basic, Standard, Premium, Enterprise). Each tier comes with different features, usage allowances, support levels, and prices. * How it works: Users choose the tier that best matches their needs in terms of features and expected usage volume. Higher tiers generally offer more flexibility, higher limits, and additional perks.
• Pros: Allows customization to specific needs and budgets, provides a clear upgrade path as usage grows, often includes volume discounts at higher tiers.
• Cons: Can be challenging to estimate which tier is truly needed, "feature gating" can be frustrating if a desired feature is only in a much higher, more expensive tier.
• Best for: Businesses or individuals with varying levels of need and growth potential. A remote startup aiming to scale quickly might start with a mid-tier subscription to a video editing AI and upgrade as their content output increases.
• Example: Most SaaS products, including many AI writing assistants, AI video platforms, and cloud computing services. ### 2.5. API-Based Pricing For developers or larger companies integrating AI capabilities directly into their own applications, AI providers often offer API access priced per call, per token, or per unit of processing. * How it works: You pay based on the volume of requests made to the AI model's backend. This is usually very granular.
• Pros: Highly scalable and customizable, integrates seamlessly into custom workflows, precise cost control for developers.
• Cons: Requires technical expertise to implement, not suitable for end-users, costs can escalate rapidly with high usage without proper monitoring.
• Best for: Software developers, enterprises, or tech-savvy digital nomads building custom tools that rely on AI functionalities. For instance, a developer in Berlin creating an automated content generation tool for clients might use an AI text generation API.
• Example: OpenAI's API (GPT models), Google Cloud AI APIs, Amazon Web Services (AWS) AI services. This is a core component for building AI-powered solutions. Understanding these fundamental pricing structures is crucial before you even start comparing features. It will help you quickly filter out options that don't align with your financial model or usage patterns, especially when operating on a tight budget typical of many digital nomads. Learn more about effective budgeting for remote work in our resource library. --- ## 3. Factors Influencing AI Tool Costs Beyond the core pricing model, several other factors contribute to the overall cost of an AI tool. Being aware of these can prevent unexpected expenses and help you choose the most cost-effective solution for your specific creative needs. ### 3.1. Quality and Performance of AI Output The quality you desire directly impacts the price. A tool generating ultra-realistic AI images, highly natural-sounding speech, or professional-grade video effects often costs more than one providing basic or lower-fidelity outputs. This is due to the advanced algorithms, larger training datasets, and more powerful computing resources required to produce superior results. * Example: A basic text-to-speech AI might offer robotic voices for free, while an AI capable of synthesizing voices with nuanced emotions and regional accents will come at a premium, often credit-based per word or per minute. Similarly, AI video upscaling to 4K or 8K resolution generally costs more per output than standard definition processing. For a digital course creator based in Singapore, high-quality audio is paramount, justifying a higher price.
• Actionable Advice: Define your required output quality. Don't pay for professional cinema-grade AI if you only need social media content. Test free trials extensively to evaluate if the "basic" quality meets your standards before committing to a higher-priced tier. ### 3.2. Usage Limits and Scalability Most AI tools, especially those on subscription or freemium models, impose limits on usage. These can include:
• Number of generations: (e.g., 100 AI images per month, 60 minutes of audio transcription).
• Storage capacity: For uploaded media or generated assets.
• Processing time: (e.g., total render time for videos).
• Export resolution/quality: (e.g., free tier allows 720p, paid unlocks 1080p/4K).
• Credits per feature: Different AI functions might consume credits at different rates. When your usage exceeds these limits, you'll either be prompted to upgrade to a higher tier, purchase additional credits, or face service interruption. Understanding your projected usage is crucial. Actionable Advice: Track your current content output for a month. Estimate how much AI-assisted work you anticipate. If you're a heavy user, a higher-tier subscription with generous limits might be cheaper in the long run than constantly buying credit top-ups or upgrading mid-month. Consider if the tool scales with your business; for instance, if you're a growing media agency in Dubai, will the platform offer enterprise solutions? ### 3.3. Feature Set and Specialty Algorithms The breadth and depth of features offered directly correlate with cost. A basic AI tool might primarily focus on one function (e.g., background removal), while a more advanced platform integrates multiple AI capabilities (e.g., background removal, object detection, automatic color correction, and generative fill). Specialized AI algorithms for niche tasks, such as medical image analysis or complex VFX, will naturally command higher prices. Example: An AI video editor that only offers basic cuts and transitions might be cheap or free, but one that includes AI-powered object tracking, smart cropping for different aspect ratios, and automatic scene detection will be significantly more expensive.
• Actionable Advice: Prioritize features. Make a list of "must-have" AI features and "nice-to-have" ones. Don't pay for a suite of features you'll never use. Sometimes, using multiple single-purpose, cheaper AI tools might be more cost-effective than one expensive all-in-one solution. This strategy is perfect for a remote worker in Da Nang managing multiple micro-projects. ### 3.4. Support and Service Level Agreements (SLAs) For professional users and businesses, reliable support and guaranteed uptime (SLAs) are vital. Higher-priced plans often include priority support, dedicated account managers, faster response times, and uptime guarantees. This can be critical for time-sensitive projects. * Example: A low-cost AI tool might only offer email support with a 48-hour response time, while a premium business plan might include 24/7 live chat, phone support, and a dedicated technical contact.
• Actionable Advice: Evaluate your need for support. For personal projects, basic support might suffice. For client-facing work or business-critical operations, investing in a plan with better support can save you significant headaches and potential financial losses due to downtime or unresolved issues. Learn about managing remote client relationships. ### 3.5. Data Privacy and Security Processing sensitive data (client photos, confidential voice recordings, proprietary video footage) with AI tools requires data privacy and security measures. Tools offering advanced encryption, compliance certifications (e.g., GDPR, HIPAA), custom data retention policies, and private cloud deployments often come at a higher price. Actionable Advice: For any professional content, especially if it's client work or involves personal data, inquire about the tool's data privacy policies. Ensure it aligns with your ethical standards and any regulatory requirements in your operating region or for your clients. This is particularly important for remote professionals working with diverse international clients. Our guide on digital nomad cybersecurity provides more detail. ### 3.6. Integration Capabilities How well an AI tool integrates with your existing software stack (e.g., Adobe Creative Suite, notion, project management tools) can also affect its value proposition and implicitly its cost. Tools that offer API access or direct plugins might save hours of manual data transfer and reformatting, making a higher price justifiable. Example: An AI video tool that exports directly to Premiere Pro might be more valuable than one requiring manual download and re-upload, even if the latter is slightly cheaper on paper.
• Actionable Advice: Map your current tech stack. Look for AI tools that integrate smoothly to minimize friction and maximize efficiency. The time saved in workflow optimization often outweighs a slightly higher subscription fee. This is a common consideration for remote teams and collaboration. By considering these factors carefully, digital nomads and remote professionals can move beyond just comparing sticker prices and instead assess the true value and long-term cost-effectiveness of AI tools for their creative endeavors. --- ## 4. AI for Photo Production: Pricing Insights AI tools have revolutionized the photography workflow, automating tasks that once required significant time and expertise. From simple touch-ups to complex generative art, understanding the pricing strategies for these tools is crucial for photographers and visual content creators operating remotely. ### 4.1. Image Enhancement and Editing AI These tools focus on refining existing images. They can automatically adjust exposure, color, contrast, sharpen details, remove noise, and even perform intelligent retouching. * Common Pricing Models: Often subscription-based, sometimes with freemium tiers. Credit-based models are less common for basic enhancements but appear for more advanced features like resolution upscaling beyond standard limits.
• Factors Affecting Cost: Batch Processing: Ability to apply edits to hundreds or thousands of photos simultaneously. Advanced Features: AI object removal, intelligent content-aware fill, sky replacement, portrait retouching with AI face detection. Output Resolution: Higher resolution exports typically cost more or are reserved for premium tiers. Integration: Plugins for popular software like Adobe Photoshop or Lightroom.
• Examples: Skylum Luminar Neo: Offers a subscription model (monthly/annual) or a one-time purchase, with various AI-powered editing features like Sky AI, Structure AI, Relight AI. Good for professional photographers who need advanced editing from anywhere, like Kyoto. Capture One: Features AI-powered Smart Adjustments. Primarily subscription-based, targeting high-end professional photographers. * Remini: Focuses on AI photo enhancement and restoration. Often works on a credit-based system or limited free trials, appealing to users who need occasional, high-quality restorations.
• Actionable Tip: If you're a professional photographer or graphic designer who regularly edits a high volume of images, a subscription to a AI photo editor (like Luminar Neo or an Adobe CC plan) will likely offer the best value. For occasional, specific tasks like repairing old family photos, a credit-based service might be more economical. Always check trial versions to assess the quality of AI enhancements. ### 4.2. Background Removal and Object Isolation AI These tools quickly and accurately cut out subjects from their backgrounds, saving significant manual masking time. * Common Pricing Models: Predominantly credit-based or freemium. A certain number of images might be free, with subsequent removals costing credits. Businesses often subscribe for bulk processing.
• Factors Affecting Cost: Image Volume: Bulk discounts are common for higher volumes. Resolution: Processing higher resolution images may consume more credits. * API Access: For automated integration into workflows, often billed per API call.
• Examples: Remove.bg: Famous for its free tier (limited resolution) and then offers credit packages or subscription plans for high-resolution, bulk processing, and commercial use. Ideal for e-commerce entrepreneurs in Seoul needing product photo cutouts. PhotoRoom: Offers similar functionality with additional AI templates and batch editing. Freemium with paid subscriptions for full features.
• Actionable Tip: For individual or occasional use, free or freemium options are usually sufficient. If you require hundreds or thousands of images processed monthly (e.g., for an e-commerce store or a digital marketing agency), a subscription plan with bulk credits or unlimited processing will be more cost-effective than pay-as-you-go credits. ### 4.3. Generative AI (Text-to-Image) These tools create entirely new images from text descriptions (prompts), opening up vast possibilities for concept art, unique marketing visuals, and creative expression. * Common Pricing Models: Almost exclusively credit-based or token-based, as processing generative models is resource-intensive. Some platforms offer subscription tiers that include a fixed number of credits.
• Factors Affecting Cost: Generation Speed: Faster image generation might consume more credits or be a premium feature. Image Resolution and Quality: Higher fidelity outputs, more complex styles, or larger dimensions typically cost more credits. Iterations/Variations: Generating multiple versions of an image consumes more credits. Upscaling: Dedicated credit cost for enhancing generated images. * Commercial Use: Some free tiers prohibit commercial use, requiring a paid plan for licensing.
• Examples: Midjourney: Primarily subscription-based, with different tiers offering varying GPU hours (which convert to image generation capacity). Widely used for high-quality artistic generation. DALL-E 3 (via ChatGPT Plus or API): Integrated into OpenAI's ecosystem. Usage is tied to a ChatGPT Plus subscription or API credits. Adobe Firefly: Often included with Creative Cloud subscriptions or available as separate credit packs for generative fill and text-to-image features. Leonardo.ai: Offers a generous free tier with daily credits, then paid subscriptions for more credits, faster generation, and advanced features.
• Actionable Tip: Experiment with freemium or free initial credit offerings to understand the nuances of prompt engineering and output quality. For serious or commercial generative art, plan your usage. Midjourney or DALL-E's subscription models can be very cost-effective if you're generating a high volume of images. For occasional, specific needs, platforms with credit packs might be better. Keep an eye on how these services manage intellectual property and commercial rights, an important consideration for any freelance digital content creator. The diverse array of AI photo tools means digital nomads can find solutions for almost any visual task. The key is to match the tool’s pricing model and features to your specific workflow and budget, whether you're creating a portfolio from Phuket or managing a client's e-commerce store from Cape Town. --- ## 5. AI for Video Production: Pricing Insights Video content dominates online platforms, and AI tools are making high-quality video production more accessible to everyone, from vloggers to corporate content creators. From automating editing tasks to generating synthetic human presenters, AI is transforming how remote teams create video. ### 5.1. AI Video Editing and Enhancement These tools utilize AI for tasks like smart cutting, object removal, color grading, stabilization, and creating transitions or effects. * Common Pricing Models: Primarily subscription-based, with tiered plans reflecting features and usage limits. Some advanced features might be credit-based on top of a subscription.
• Factors Affecting Cost: Render Time/Quality: Faster rendering and higher resolutions (4K, 8K) often cost more or are exclusive to premium tiers. Storage: Cloud storage for projects and assets. Advanced AI Features: Object tracking, intelligent auto-framing, AI-powered denoising, or de-blurring. Asset Libraries: Access to royalty-free AI-generated stock footage, music, and templates. * Collaboration Features: Especially important for remote teams working on video projects across different time zones. Learn more about remote team collaboration tools.
• Examples: RunwayML: Offers powerful AI video editing, including generative video, object removal, and rotoscoping. Freemium with subscription tiers based on projects, storage, and GPU minutes (credit-like system). Popular among experimental filmmakers and digital artists in New York City. DaVinci Resolve Studio: While the core (and highly capable) version is free, the Studio version (one-time purchase) unlocks advanced AI features like magic mask, neural engine features for facial recognition, and more. A great option for professional video editors looking for a powerful, one-off payment solution who are working remotely. * Descript: Combines video editing with transcription, text-based editing, and AI voice cloning (overdub). Subscription-based with tiers for individuals and teams, based on transcription minutes and features.
• Actionable Tip: If you produce video content regularly, a subscription to a dedicated AI video editor will be more efficient. Look for tools that align with your required resolution and rendering speed. For simpler tasks like quick social media cuts, freemium browser-based tools might suffice. ### 5.2. AI Text-to-Video and Avatar Generation These tools generate full videos from text inputs, often featuring AI-generated avatars that can speak scripts in various languages and voices. * Common Pricing Models: Heavily credit-based, or subscription tiers that include a fixed number of "video minutes" or generation credits per month, due to the high computational cost.
• Factors Affecting Cost: Video Length: The primary cost driver; longer videos consume more credits. Avatar Type: Realistic avatars or custom-cloned voices often cost more than generic ones. Languages/Accents: Access to a wider range of high-quality synthetic voices and languages. Custom Backgrounds/Animations: More complex visual elements increase cost. * Commercial Use Rights: Explicitly check licensing for commercial use of AI-generated avatars and voices.
• Examples: Synthesys Studio / Synthesia: Leading platforms for AI video generation with realistic avatars. Operate on subscription models with tiers based on video minutes, number of scenes, and advanced features. Ideal for remote marketing teams or e-learning content creators in Dublin needing to produce consistent, high-volume video. Pictory AI: Focuses on converting text or long videos into short, shareable clips using AI. Subscription-based, with limits on video hours and transcription minutes.
• Actionable Tip: These tools are excellent for creating educational content, marketing videos, or corporate comms without needing actors or extensive production crews. Calculate your average video minute needs to select the most economical subscription tier. Factor in the cost of generating multiple takes if you need high perfection. ### 5.3. AI for Subtitling & Transcription AI-powered services that automatically transcribe audio/video to text and generate subtitles. * Common Pricing Models: Primarily credit-based (per minute of audio/video transcribed) or included as a feature within subscription models that have usage limits. Freemium tiers often offer a few free minutes.
• Factors Affecting Cost: Accuracy: Tools promising higher accuracy (especially for difficult audio or multiple speakers) might cost more. Language Support: Broader language support can influence pricing. Speaker Identification: AI that accurately identifies and labels speakers. Timestamping: Precision of timestamps for subtitles. * Export Formats: Support for various subtitle formats (SRT, VTT, etc.).
• Examples: Happy Scribe / Rev.com (AI option): Offer both human and AI transcription services, with AI being significantly cheaper per minute. Credit-based. Descript: As mentioned, its core offering revolves around transcription, bundled into its subscription plans. * Otter.ai: Specializes in real-time transcription, useful for remote meetings. Freemium with paid subscriptions for longer recordings and advanced features.
• Actionable Tip: For precise documentation or legal requirements, human transcription might still be necessary. However, for general content (vlogs, social media, basic education), AI transcription is incredibly cost-effective. Compare "per minute" costs and free trial accuracy to find the best fit. This is vital for creators seeking to make their content accessible and reach a global audience. Our article on making content accessible provides further context. The video production for digital nomads is constantly evolving with AI. By wisely choosing tools based on their specific pricing and capabilities, remote professionals can produce polished, engaging video content without substantial overhead, whether they travel from Hanoi to Barcelona. --- ## 6. AI for Audio Production: Pricing Insights Audio quality is paramount for podcasts, voiceovers, music, and virtual meetings. AI tools are transforming audio production by automating tasks like noise reduction, voice synthesis, and even music composition, making professional-grade audio accessible to remote creators. ### 6.1. AI Voice Generation (Text-to-Speech) These tools convert written text into natural-sounding speech, often with various voices, accents, and emotional tones. * Common Pricing Models: Predominantly credit-based (per word or per character generated) or subscription tiers that include a fixed amount of "words" or "minutes" per month. Freemium often allows limited characters or basic voices.
• Factors Affecting Cost: Voice Quality: The most significant factor. Human-like, expressive voices cost more than generic ones. Language & Accent Support: Extensive library of languages and regional accents. Emotional Range: AI voices capable of conveying different emotions. Voice Cloning: Ability to clone a custom voice from recordings, a high-cost premium feature. * Commercial Use Rights: Licensing for using generated voices in commercial projects.
• Examples: Murf.ai / WellSaid Labs / LoVO: Leading platforms offering high-quality AI voices. All are subscription-based, with tiers defined by word count, access to premium voices, and commercial rights. Ideal for podcasters, audiobook creators, or e-learning developers in Vancouver. Google Cloud Text-to-Speech / Amazon Polly / Microsoft Azure Cognitive Services: Enterprise-grade APIs, pricing is per character, with specific models (like WaveNet or Neural TTS) costing more due to their superior naturalness.
• Actionable Tip: For short-form content or personal use, the free tiers or basic subscriptions might be sufficient. For professional projects (e.g., audiobooks, YouTube channels, corporate narration), invest in a higher-tier subscription to access premium, natural-sounding voices and ensure commercial use rights. Always test the voice quality during free trials. Consider your total word count needs on an annualized basis. ### 6.2. AI Audio Enhancement and Remixing Tools that use AI to clean up audio (noise reduction, echo cancellation), separate stems (music from vocals), or even intelligently remix tracks. * Common Pricing Models: Can be credit-based (per minute of audio processed), subscription-based (with specified monthly processing limits), or even a one-time purchase for desktop software.
• Factors Affecting Cost: Processing Time: Complex tasks like stem separation are resource-intensive. Quality of Output: Cleaner audio, better separation. * Batch Processing: Ability to enhance multiple files at once.
• Examples: Adobe Podcast AI (formerly Project Shasta): Free web-based tool for basic speech enhancement (noise and echo reduction). Limitations apply. LALAL.AI: Specializes in stem separation. Credit-based, with different packages depending on the audio duration you need to process. Useful for DJs and music producers in Ibiza: Open-source and free, but AI capabilities primarily through community plugins which vary in cost/licensing.
• Actionable Tip: For basic audio clean-up, free tools might surprise you with their effectiveness. For professional music production or complex audio restoration, dedicated credit-based services or high-end plugins (sometimes a one-time purchase) will yield superior results. ### 6.3. AI Music Composition and Generation These tools AI to create original musical compositions or generate background music based on user parameters (mood, genre, instrumentation). * Common Pricing Models: Often subscription-based (with limits on track generation or downloads) or credit-based (per track generated). Some platforms offer royalty-free licenses included in the subscription, while others charge extra for commercial use.
• Factors Affecting Cost: Track Length/Complexity: Longer or more intricate compositions might consume more credits. Customization Options: Deep control over genre, tempo, instruments, and mood. Commercial Licensing: Rights to use the generated music in commercial projects without additional royalties. Export Formats: High-quality WAV exports versus MP3.
• Examples: AIVA (Artificial Intelligence Virtual Artist): Subscription-based offers different tiers based on monthly downloads and commercial rights. Popular for film scores, game music, and background tracks. Soundraw: