The Digital Nomad's Guide to Marketing & Sales Opportunities in Salt Lake City
Given the strong tech presence and the general shift towards online business, digital marketing skills are perhaps the most in-demand. SEO (Search Engine Optimization): Companies in SLC, especially tech and e-commerce, are constantly vying for top search engine rankings. Experts in keyword research, on-page optimization, technical SEO, and link building are highly valued. Businesses want to increase organic traffic, and a strong SEO strategy is foundational to that. SEM (Search Engine Marketing / PPC): Running effective paid advertising campaigns on Google Ads, Bing Ads, and social media platforms requires a high level of expertise in budget management, ad copy creation, targeting, and analytics. Many companies prefer to outsource this to skilled freelancers or agencies rather than build an in-house team. Content Marketing: From blog posts and whitepapers to video scripts and social media captions, quality content is the backbone of modern marketing. Tech companies, healthcare providers, and outdoor recreation brands all need compelling narratives to engage their audiences and build thought leadership. Storytelling ability, combined with an understanding of target audience pain points, is key. Social Media Marketing: Managing social media channels, running paid campaigns, community engagement, and influencer outreach are critical for brand visibility, especially for consumer-facing businesses. The tourism sector, for example, heavily relies on visually appealing social media content. Learn more about social media strategy. 2. B2B Sales & Account Management (SaaS, Tech, Healthcare):
Salt Lake City's B2B sector, particularly in SaaS and healthcare, creates a steady need for skilled sales professionals. SaaS Sales: With "Silicon Slopes" churning out new software solutions regularly, there's a constant demand for sales representatives who can articulate complex technical features into tangible business benefits. Experience with CRM tools, sales automation, and understanding the B2B buyer is crucial. This often involves both inbound and outbound strategies. Account Management: Retaining and growing existing client relationships is just as important as acquiring new ones. Account managers build loyalty, identify upsell and cross-sell opportunities, and ensure customer satisfaction. This role requires strong communication, negotiation, and problem-solving skills. * Healthcare Sales: Selling medical devices, pharmaceuticals, health data platforms, or healthcare IT solutions requires specialized knowledge and adherence to regulatory guidelines. Professionals with clinical backgrounds or experience navigating the healthcare ecosystem are highly sought after. 3. Marketing Analytics & Data Science:
As businesses become more data-driven, the ability to analyze marketing performance and inform strategy is invaluable. Marketing Analysts: These professionals interpret data from various marketing channels to measure campaign effectiveness, identify trends, and provide actionable insights. Expertise in Google Analytics, attribution models, and data visualization tools is highly important. CRM Specialists: Managing and optimizing Customer Relationship Management systems (like Salesforce, HubSpot) is vital for sales and marketing alignment. Professionals who can implement, customize, and train users on CRM platforms are always in demand. Check out our resources on CRM strategies. 4. Event Marketing & Experiential Sales:
Given SLC’s thriving events scene (from tech conferences to outdoor festivals), there are opportunities for those who can plan, promote, and execute successful events. This includes tradeshow management, sponsorship sales, and experiential brand activations. This niche often requires a blend of marketing flair and strong organizational capabilities. 5. PR & Communications:
While less purely "sales-focused," public relations experts are essential for brand building, crisis management, and media outreach. For fast-growing tech companies or public figures, managing public perception and securing positive media coverage is critical. By focusing on one or two of these niches, digital nomads can position themselves as expert consultants or specialized remote team members, making them much more attractive to SLC businesses. Researching local companies and their current job postings can further refine your understanding of specific niche demands. Platforms like LinkedIn, Built In Utah, and even local university job boards are good starting points for this research. Consider how your existing skills can be reframed to fit these in-demand areas. ## Networking and Community Building in Salt Lake City Networking is the cornerstone of success for any professional, and for digital nomads in marketing and sales in a new city like Salt Lake City, it's absolutely crucial. Building a strong professional network and integrating into the local community can open doors to new clients, collaborations, and valuable insights, making your move to SLC much more fruitful. Salt Lake City has a surprisingly warm and accessible professional community, often more collaborative than competitive. 1. Industry Meetups & Associations:
SLC has a vibrant meetup scene, especially within the tech and marketing sectors. Silicon Slopes Events: This organization is a fantastic resource, hosting numerous events, conferences, and meetups focused on the tech industry. Many of these events have marketing and sales tracks or are specifically designed for these professionals. Their annual summit is a must-attend for anyone in the tech ecosystem. Keep an eye on their event calendar for opportunities to connect with founders, executives, and other professionals. AMA Utah (American Marketing Association): Joining a local chapter of a professional marketing association provides access to educational events, workshops, and networking opportunities. These are often structured to facilitate connections within the local marketing community. Sales Enablement Society (SES) Utah Chapter: For sales professionals, joining a group focused on sales enablement can provide insights into best practices and connect you with peers and leaders in the field. Marketing & Tech Meetups: Search platforms like Meetup.com for groups focused on specific niches like "Salt Lake City SEO," "Utah Social Media Marketing," "SaaS Sales SLC," or "Women in Tech Utah." These smaller, more focused groups often lead to more meaningful connections. * Chamber of Commerce Events: The Salt Lake Chamber hosts various events, from luncheons to business expos, which can be great for meeting a wider range of local business owners and decision-makers. 2. Co-working Spaces:
Co-working spaces are more than just a place to work; they are natural community hubs. Being a member of a co-working space puts you in direct contact with other digital nomads, freelancers, and small business owners, creating organic networking opportunities. Kiln: With multiple locations in the Salt Lake area (e.g., Lehi, Salt Lake City proper), Kiln is a popular choice known for its vibrant community and events. WeWork: While a global brand, WeWork’s downtown SLC location offers a large and diverse community. Impact Hub Salt Lake: Often catering to socially conscious businesses and entrepreneurs, Impact Hub can be a great place to connect with mission-driven organizations. AvantSpace: A smaller, more boutique option that can offer a close-knit community. Many co-working spaces host regular happy hours, workshops, and networking events for their members, providing built-in ways to connect. Learn more about choosing the right co-working space. 3. Online Communities & Social Media:
Even in a new city, online presence matters. LinkedIn Groups: Join local Salt Lake City business and professional groups on LinkedIn. Engage in discussions, share your expertise, and connect with individuals you meet at events. Facebook Groups: Search for "Salt Lake City Remote Workers," "Utah Entrepreneurs," or "SLC Marketing Professionals" on Facebook. These groups can be great for asking questions, sharing advice, and finding local recommendations. * Twitter: Follow prominent local business leaders, tech companies, and marketing agencies. Engage with their content and participate in relevant discussions. 4. Volunteering & Community Involvement:
Getting involved with local non-profits or community initiatives is an excellent way to meet people outside of purely professional settings. Many non-profits need marketing and sales help, offering a chance to use your skills for a good cause while expanding your network. This also demonstrates a commitment to the local community, which can be highly regarded. 5. Attend Local Events (Beyond Business):
Don't limit yourself to just professional events. Attending local festivals, farmers markets, sporting events, or even taking a class (e.g., cooking, art) can lead to unexpected connections and helps you feel more at home in the city. Salt Lake City has a strong sense of community, and engaging with it on a personal level can be just as beneficial as professional networking. When networking, remember to always be genuine, offer value, and follow up thoughtfully after meetings. The goal is to build relationships, not just collect business cards. Salt Lake City's culture often values authenticity and collaboration, so approach networking with a mindset of mutual benefit. For further reading on effective networking, see our article on building your digital nomad network. ## Crafting Your Marketing & Sales Pitch for the SLC Market Establishing yourself as a valuable asset in the Salt Lake City marketing and sales scene requires a finely tuned approach. It’s not just about showcasing your skills; it’s about aligning them with the unique needs and cultural nuances of businesses in the region. Your pitch, whether it's your personal brand, your service offering, or your resume, needs to speak directly to the local market. 1. Understand Local Business Pain Points:
Before you can effectively pitch your services, you need to understand what challenges Salt Lake City businesses are facing. Talent Scarcity: While "Silicon Slopes" is growing, many companies, especially startups and SMEs, struggle to find specialized marketing and sales talent locally. This creates an opportunity for skilled digital nomads offering flexible solutions. Scalability: Rapidly growing tech companies often need marketing and sales strategies that can scale quickly without massive overheads. If you can help them achieve this efficiently, you become incredibly valuable. Digital Transformation: Some traditional industries in SLC are still catching up with digital marketing best practices. Opportunities exist for those who can guide businesses through digital transformations, from e-commerce integration to advanced analytics. Brand Awareness: In a competitive market, even established businesses need to constantly reinforce their brand and stand out. Your pitch should show how you can help them achieve greater visibility and market penetration. 2. Tailor Your Portfolio/Resume:
Ensure your professional documents highlight experiences most relevant to SLC's dominant industries. Highlight Tech/SaaS Experience: If you have work with B2B SaaS companies, emphasize this. Use industry-specific terminology and metrics (e.g., MQLs, SQLs, ARR, churn rate). Showcase Data-Driven Results: Quantify your achievements. Instead of saying "managed social media," say "Increased social media engagement by 30% through data-backed content strategy." Local businesses appreciate demonstrable ROI. Industry-Specific Projects: If you have projects related to healthcare, outdoor recreation, or finance, make sure they are front and center. A portfolio that shows you understand a client's specific industry speaks volumes. Remote Work Proficiency: As a digital nomad, clearly articulate your experience and effectiveness in remote work environments. Highlight tools you use (Asana, Slack, Zoom), communication strategies, and your ability to manage projects independently. For tips on setting up your remote workspace, see optimizing your remote setup. 3. Develop a Strong Personal Brand:
Your personal brand is your reputation. In a interconnected community like SLC, word travels fast. Online Presence: Maintain an up-to-date LinkedIn profile that reflects your target niche and skills. Consider a professional website or online portfolio. Thought Leadership: Share valuable insights on platforms like LinkedIn or your personal blog. Demonstrating expertise through content (e.g., articles on SEO trends in SaaS, tips for B2B sales in a remote environment) positions you as an authority. * Networking Persona: When networking, be clear and concise about what you do, who you serve, and the unique value you bring. Have an "elevator pitch" ready that resonates with local business needs. 4. Emphasize Flexibility and Scalability:
Many businesses in SLC are looking for agile solutions. As a digital nomad, you inherently offer flexibility. Project-Based Work: Frame your services for specific projects that address immediate pain points, such as "developing an SEO strategy for Q4" or "launching a new product sales campaign." Fractional Roles: Some businesses might be interested in a fractional CMO or Head of Sales, where you dedicate a certain number of hours per week/month. * Consulting Engagements: Offer short-term consulting to diagnose problems and recommend solutions before committing to longer engagements. 5. Understand Local Pricing and Value:
Research typical rates for marketing and sales services in Salt Lake City. While you shouldn’t undersell your value, being aware of local market expectations will help you position your pricing competitively. Many businesses in SLC value long-term partnerships, so emphasize the lasting value you provide rather than just short-term gains. In essence, your pitch for the SLC market should be strategic, data-driven, and highly localized. It should clearly communicate how you can solve specific problems for local businesses, leveraging your expertise as a flexible, remote professional. This proactive and tailored approach will set you apart and open doors to exciting opportunities in this city. ## Salaries and Contracting Rates in Salt Lake City For digital nomads planning to work in marketing and sales in Salt Lake City, understanding the local salary expectations for full-time roles and typical contracting rates is crucial for financial planning and positioning your services effectively. While Utah generally has a lower cost of living than coastal tech hubs, salaries and rates in the "Silicon Slopes" area are competitive, reflecting the high demand for skilled professionals. 1. Full-time Salary Expectations (Indicative Ranges):
Salaries in Salt Lake City for marketing and sales roles can vary significantly based on experience, specific niche, company size, and industry. However, here are some general ranges: * Marketing Coordinator/Specialist: \$45,000 - \$65,000 annually. These roles typically require 1-3 years of experience and focus on execution tasks.
- Digital Marketing Manager (SEO, SEM, Content, Social Media): \$65,000 - \$95,000 annually. Professionals with 3-7 years of experience who can strategize and manage campaigns. Expertise in specific platforms or areas like SaaS SEO can push this even higher.
- Marketing Director/Manager (Senior Level): \$90,000 - \$130,000+ annually. These roles often involve managing teams, setting overall strategy, and reporting to senior leadership.
- Sales Development Representative (SDR)/Business Development Representative (BDR): \$40,000 - \$60,000 base + commission (OTE \$60,000 - \$90,000+). Entry-level sales roles focused on lead generation.
- Account Executive (AE): \$60,000 - \$90,000 base + commission (OTE \$100,000 - \$180,000+). Mid-level sales roles focused on closing deals, highly dependent on target attainment and industry (SaaS AEs often command higher OTEs).
- Sales Manager/Director: \$90,000 - \$130,000 base + commission (OTE \$150,000 - \$250,000+). Leadership roles overseeing sales teams and strategy.
- Marketing Analyst/Data Analyst: \$60,000 - \$90,000 annually. Professionals skilled in data interpretation and reporting. These figures are averages and can climb higher for individuals with highly specialized skills, a proven track record, or those working for well-funded startups or large corporations. Companies like Qualtrics, Adobe (with a significant presence in Lehi), and Pluralsight often offer competitive compensation packages. 2. Freelance and Consulting Rates:
For digital nomads working on a contract or freelance basis, setting your rates appropriately is key. Rates are typically higher than the equivalent hourly wage of a full-time employee to account for benefits, taxes, and administrative overhead. Hourly Rates: Junior/Mid-level Specialist (e.g., Social Media Assistant, SEO Support): \$40 - \$75 per hour. Experienced Specialist (e.g., Digital Marketing Strategist, Content Creator, PPC Manager): \$75 - \$150 per hour. Highly specialized or in-demand skills can command higher. Senior Consultant/Project Manager (e.g., Fractional CMO, Senior Sales Consultant): \$150 - \$300+ per hour. These rates reflect extensive experience, strategic oversight, and a proven ability to deliver significant results. Project-Based Fees: Many clients prefer project-based pricing, which can often lead to higher overall earnings for the freelancer if they can efficiently deliver. Research what similar projects typically cost and factor in your desired hourly rate. Website SEO Audit & Strategy: \$1,500 - \$5,000+ Monthly Social Media Management: \$800 - \$3,000+ (depending on scope) Content Creation (Blog Post): \$200 - \$1,000+ per piece (depending on length, research, and expertise) * PPC Campaign Setup & Management (Monthly): \$750 - \$5,000+ (often a percentage of ad spend plus a flat fee) 3. Factors Influencing Rates:
- Experience & Expertise: More experience and specialized skills naturally command higher rates.
- Client Size & Budget: Startups might have tighter budgets than established corporations.
- Project Complexity & Duration: Longer, more complex projects might warrant a slightly lower hourly rate but provide more stable income.
- Urgency: Rush projects can sometimes justify a premium.
- Value Proposition: Clearly articulate the ROI you bring to a client. If you can show how your work will directly lead to increased revenue or cost savings, your rate becomes more justifiable. 4. Negotiating and Researching:
- Do Your Homework: Use sites like Glassdoor, Salary.com, and LinkedIn Salary Insights to research specific roles and companies in Salt Lake City. Talk to other freelancers and local professionals.
- Value Your Work: Don't be afraid to ask for what you're worth. Many companies in SLC are prepared to pay for top talent, especially when it solves a critical business need.
- Be Transparent: If quoting an hourly rate, itemize what's included. If a project fee, outline deliverables clearly. Understanding these benchmarks will help you confidently navigate negotiations and ensure your compensation aligns with both your value and the local market conditions in Salt Lake City. Remember to factor in the cost of living in Salt Lake City when setting your financial goals. ## Navigating the Job Market and Client Acquisition For digital nomads in marketing and sales in Salt Lake City, navigating the job market whether for remote roles, local contracts, or client acquisition requires a strategic approach. It's about knowing where to look, how to present yourself, and how to effectively connect with local businesses. 1. Online Job Boards & Platforms (Local & National):
While you might be seeking remote work, targeting jobs specifically in SLC can lead to local connections or "remote-friendly local" roles. Built In Utah: This is arguably the best resource for tech and startup jobs in the Silicon Slopes area. It lists many marketing and sales positions and provides insights into local companies. Many roles here are hybrid or fully remote. Utah Tech Talent: Another specialized board focusing on the tech community. LinkedIn Jobs: Use location filters for "Salt Lake City, UT" and keywords like "remote marketing," "sales specialist," "account executive." Enable job alerts for new postings. Glassdoor & Indeed: Standard job boards are always worth checking, but filter specifically for SLC. Specialized Freelance Platforms: For project-based work, platforms like Upwork, Fiverr, or specific marketing/sales freelance sites (e.g., Toptal for skilled developers, but also some marketing roles) can be useful, but often involve competing with a global talent pool. Focusing on local networking first can yield higher-quality leads. Company Careers Pages: Identify target companies in Salt Lake City (e.g., Qualtrics, Domo, Pluralsight, Lucid, HealthEquity, Recursion Pharmaceuticals) and regularly check their career pages. Many list remote positions. 2. Direct Outreach and Cold Pitching:
Don't wait for opportunities to come to you. Proactive outreach can be incredibly effective, especially for independent consultants. Identify Target Businesses: Based on your niche and the industries thriving in SLC (tech, healthcare, outdoor rec), make a list of companies that could benefit from your expertise. Look for companies that show signs of growth (recent funding rounds, new product launches) or areas where their marketing/sales might be lacking (e.g., poor website SEO, inactive social media). Personalized Approach: Generic emails rarely work. Research the company and the individual you're contacting. Identify a specific pain point they might be experiencing and explain how your skills can solve it. Use a warm introduction if you have a mutual connection. Value-First Proposition: Instead of immediately asking for a job, offer a quick audit or a piece of valuable advice. For example, "I noticed your website could improve its local SEO ranking; here's one quick tip..." This demonstrates your expertise and willingness to help. LinkedIn Sales Navigator: A powerful tool for identifying decision-makers and crafting targeted messages. 3. Leveraging Referrals and Testimonials:
Word-of-mouth is incredibly powerful, especially in a community like Salt Lake City where relationships are valued. Ask for Referrals: If you've done good work for a client, ask them if they know other businesses that could benefit from your services. Collect Testimonials: Strong testimonials and case studies build trust and social proof, making it easier to acquire new clients. Feature these prominently on your website and LinkedIn profile. 4. Building a Strong Online Presence for Discovery:
Make it easy for potential clients and employers to find you. Optimized LinkedIn Profile: Treat your LinkedIn as a living resume and portfolio. Use keywords, showcase your results, and actively engage in industry discussions. Professional Website/Portfolio: A dedicated website can be a powerful tool to showcase your work, describe your services, and attract inbound leads. Ensure it's optimized for search engines so local businesses can find you when searching for specific marketing or sales expertise. Read more about creating a powerful online portfolio. * Content Creation: Regularly publish articles, case studies, or insights related to your niche. This positions you as an expert and can attract organic leads. 5. Preparing for Interviews:
Whether for a full-time remote role or a significant freelance contract, prepare thoroughly. Research the Company: Understand their products, market position, and recent news. Tailor Your Answers: Connect your experience directly to their needs and show how you can add value specifically to their organization. Ask Insightful Questions: Demonstrates your engagement and critical thinking. Ask about their marketing/sales challenges, team structure, and overall business goals. Discuss Remote Work Expectations: Clearly communicate your remote work setup, availability, preferred communication methods, and how you ensure productivity. For global remote opportunities, check out our general guide on remote work job search. Navigating the job market and acquiring clients in Salt Lake City is a process of active engagement, targeted outreach, and continuous self-promotion. By combining online strategies with strong local networking, you can carve out a successful path in this city. ## Essential Tools and Resources for Remote Marketers & Sales Pros in SLC Operating effectively as a remote marketing or sales professional in Salt Lake City requires the right toolkit and access to relevant resources. From communication platforms to project management software, and local support, these elements will help you stay productive, organized, and connected, regardless of where you choose to work from in the city. 1. Communication & Collaboration Tools:
These are foundational for any remote role. Slack: Ubiquitous in the tech world. Many SLC companies use Slack for internal and external team communication. Being proficient is a must. Zoom/Google Meet/Microsoft Teams: For video conferencing and virtual meetings. High-quality audio and video setup is essential for professionalism. Asana/Trello/Jira/ClickUp: Project management tools that help organize tasks, track progress, and collaborate on projects with clients or internal teams. Efficiency here directly impacts client satisfaction. Google Workspace (formerly G Suite) / Microsoft 365: For cloud-based document creation, sharing, and storage. Collaboration on documents and presentations is a daily occurrence. 2. Marketing & Sales Specific Software:
Tailor these based on your niche, but some are broadly useful. CRM (Customer Relationship Management) Systems: Salesforce, HubSpot CRM, Zoho CRM. Proficiency in at least one major CRM is highly valued, especially in B2B sales and account management. Many SLC tech companies are deep users of these. Marketing Automation Platforms: HubSpot Marketing Hub, Marketo, Pardot (Salesforce). For lead nurturing, email campaigns, and analytics. SEO Tools: SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console. Essential for driving organic traffic and understanding website performance. Check our guide on SEO tools. PPC Management Tools: Google Ads, Microsoft Advertising, various social media ad platforms. Content Creation Tools: Canva for graphic design, Grammarly for writing, Hemingway Editor for readability, AI writing assistants (Jasper, Copy.ai) for drafting. Social Media Management Tools: Hootsuite, Buffer, Sprout Social. For scheduling posts, monitoring, and analytics. Sales Prospecting Tools: LinkedIn Sales Navigator, ZoomInfo, Apollo.io. For identifying and connecting with leads. Sales Engagement Platforms: Outreach.io, Salesloft. For automating sales sequences and tracking outreach. 3. Local Resources and Support:
Even as a remote worker, leveraging local resources can be immensely helpful. Co-working Spaces: (Reiterated from Networking section) Kiln, WeWork, Impact Hub. Beyond just desks, they offer reliable internet, meeting rooms, and a professional environment, and often provide workshops or resources for members. Find out more about co-working benefits. Utah Small Business Development Centers (SBDC): Offer free or low-cost counseling and training for small businesses and entrepreneurs, which can be useful for digital nomads looking to expand their own business or understand the local business better. SCORE Mentors Salt Lake City: Provides free business mentoring and workshops. Local Libraries: Often offer free workshops, access to business databases, and quiet spaces for work. The Salt Lake City Public Library system is quite. * Networking Groups: (Also reiterated) Silicon Slopes, AMA Utah, local Meetup groups. 4. Financial & Legal Tools:
Essential for freelance digital nomads. Invoicing Software: FreshBooks, Wave, QuickBooks Self-Employed. For creating professional invoices and tracking payments. Accounting Software: Xero, QuickBooks. Keep track of income, expenses, and prepare for tax season. Contract Management: HelloSign, DocuSign. For signing client agreements securely. Legal Counsel: Have access to a lawyer who understands small business and contract law, especially if you're dealing with sensitive client data or complex agreements. 5. Ergonomics and Well-being:
Maintaining productivity also means maintaining your health. Ergonomic Workspace: A good chair, standing desk option, and proper monitor setup are crucial to avoid burnout and physical strain. Noise-Canceling Headphones: To maintain focus in potentially noisy environments. By strategically equipping yourself with these essential tools and tapping into the rich resources available in and around Salt Lake City, you can optimize your remote work experience and maximize your professional success in marketing and sales. ## Cost of Living and Lifestyle for Digital Nomads in Salt Lake City Understanding the cost of living and the local lifestyle is fundamental for any digital nomad considering Salt Lake City as a base. Compared to other major tech hubs and popular digital nomad destinations, SLC offers a more affordable yet high-quality way of life, coupled with unparalleled access to nature. 1. Cost of Living Breakdown:
While not as cheap as some international destinations, Salt Lake City is significantly more affordable than places like New York, San Francisco, or even Denver in many aspects. Housing: This will likely be your largest expense. Rent: A one-bedroom apartment in downtown SLC can range from \$1,300 to \$2,000 per month. Outside the immediate downtown area, or in neighboring suburbs like Sugar House, Holladay, or even some areas of Ogden or Provo (if you don't mind a commute), you can find more affordable options, potentially \$1,000 - \$1,500. Sharing an apartment or house can significantly reduce costs. Utilities: Budget \$100 - \$200 per month for electricity, gas, water, and trash. Internet: High-speed internet is readily available, typically \$60 - \$80 per month. Transportation: Public Transit: Salt Lake City has a decent public transit system (UTA - Utah Transit Authority) including buses, TRAX light rail, and FrontRunner commuter rail. A monthly pass is around \$85. It's sufficient for navigating downtown and many surrounding areas, especially if you live near a TRAX line. Car Ownership: Many residents find a car beneficial, especially for accessing the mountains or more suburban areas. Factor in car payments, insurance (\$100-\$200/month), gas, and parking. Gas prices are generally close to the national average. Ride-sharing/Bike-sharing: Uber/Lyft are available, and the city is becoming more bike-friendly. Food: