Maximizing AI Tools for Business Growth in Writing & Content
- Optimization AI: These tools focus on refining and improving existing content. This includes grammar and spelling checkers, plagiarism detectors, readability enhancers, and SEO optimization tools that suggest keywords and structural improvements. They ensure that content is not only well-written but also performs well in search engine results and effectively communicates its message.
- Research & Summarization AI: These tools help condense large amounts of information, extract key points, and conduct preliminary research. For content creators tackling complex subjects, these can significantly reduce research time, allowing them to focus on synthesis and original thought. This is especially useful for creating long-form content or detailed guides.
- Translation & Localization AI: These AI services facilitate the translation of content into multiple languages, often with a focus on maintaining cultural nuance. For businesses looking to expand into international markets, these tools are invaluable for creating localized content quickly and cost-effectively, reaching audiences in places like Madrid or Bangkok. For digital nomads and remote teams, the strategic selection of these tools depends on specific content needs and business goals. A solo freelancer might prioritize generative and optimization tools to maximize personal output, while a larger remote marketing agency might invest in a suite of tools covering research, generation, and localization to serve a diverse client base. The beauty of the current AI is its accessibility; many powerful tools offer free tiers or affordable subscriptions, making advanced capabilities available to businesses of all sizes, no matter where their team members are located. Explore our guide on choosing the right remote work tools for more insights. ## 2. Idea Generation and Content Brainstorming with AI The initial hurdle for any content creator is often the blank page. Coming up with fresh, engaging, and relevant ideas consistently can be challenging, especially within strict content schedules. This is where AI tools shine, transforming the brainstorming process from a solitary, sometimes frustrating endeavor into an interactive and highly productive session. For remote teams, AI can act as a neutral, always-available brainstorming partner, helping to generate a wide array of concepts that might not emerge from traditional human-only sessions. AI's ability to process and synthesize vast amounts of information allows it to identify trends, popular topics, and keyword gaps that humans might miss. By feeding an AI model with your target audience, niche, and content goals, you can quickly receive a wealth of suggestions, from blog post titles and topic clusters to entire content calendar ideas. This not only kickstarts the creative process but also ensures that the generated ideas are data-informed and aligned with potential audience interest and SEO best practices. ### Practical AI Brainstorming Techniques 1. Topic Cluster Generation: Input your main topic or industry (e.g., "digital nomad lifestyle," "remote work productivity," "sustainable travel"). AI can then suggest a cluster of related sub-topics and keywords that you can develop into a series of interconnected articles or a guide. This approach is excellent for building authority on a subject and improving SEO. Example Prompt: "Generate a list of 10 blog post ideas about 'remote work productivity' for mid-career professionals, including keywords." AI Output: "1. The Pomodoro Technique for Remote Workers: Boost Focus from Anywhere (Keywords: Pomodoro remote, focus at home) 2. Setting Up Your Ergonomic Home Office for Peak Performance (Keywords: ergonomic home office, remote setup) 3. Digital Tools for Remote Collaboration and Productivity (Keywords: remote collaboration tools, productivity apps)..." 2. Persona-Specific Content Ideas: Describe your ideal audience persona to the AI. Include their pain points, interests, and demographic information. The AI can then generate content ideas specifically tailored to resonate with that group. This helps ensure your content directly addresses the needs of your target market. Example Prompt: "Brainstorm 5 unique content ideas for a digital nomad in their late 20s, interested in slow travel and sustainable living, currently based in Southeast Asia. Focus on actionable tips." AI Output: "1. How to Find Eco-Friendly Co-Working Spaces in Hanoi and Penang 2. A Month in Da Lat: Vegan Eateries and Ethical Volunteering Opportunities 3. Packing Light and Green: Essential Sustainable Gear for Long-Term Nomads..." 3. Headline & Title Variations: Once you have a core idea, AI can generate numerous headline options, experimenting with different tones (e.g., informative, provocative, question-based) and formats. This is crucial for A/B testing and grabbing reader attention in a crowded digital space. Example Prompt: "Generate 15 catchy headlines for a blog post about 'benefits of working remotely from a beach town'." AI Output: "1. Ditching the Cubicle for the Coast: Your Guide to Remote Beach Life 2. Sun, Sand, and Spreadsheets: Why Beach Towns Are the Ultimate Remote Office 3. Work-Life Paradise: Is a Beach Town Your Next Remote HQ?..." 4. Content Calendar Planning: For larger teams or ongoing projects, AI can help map out content themes over weeks or months, suggesting seasonal topics, evergreen content, and promotional content. This helps maintain a consistent publishing schedule and keeps your content strategy aligned with business objectives. Our digital nomad blog frequently uses these techniques. Remember, while AI can generate ideas, the human element remains vital for curation, refinement, and adding a unique brand voice. Think of AI as an accelerator for the brainstorming process, providing a foundation upon which your creativity can build. For more on strategic planning, see our article on building a digital nomad business. ## 3. AI-Powered Research and Data Synthesis Effective content creation relies heavily on solid research. Whether you're writing a detailed guide, a persuasive article, or an informed opinion piece, accurate and information is paramount. Traditionally, this involved hours of sifting through search results, academic papers, and various online sources. AI, however, has revolutionized this process, offering powerful tools for rapid data collection, synthesis, and even fact-checking, making it an indispensable asset for remote writers and researchers. AI-powered research tools can quickly scan vast datasets, identify key information, extract relevant statistics, and even summarize complex documents into digestible insights. This capability is particularly beneficial for remote professionals who may not have immediate access to physical libraries or extensive human research teams. Instead, they can AI to perform many of these tasks from anywhere with an internet connection, be it Medellin or Sofia. This doesn't just save time; it also allows for a broader and deeper scope of research, unearthing information that might otherwise be overlooked. ### Leveraging AI for Smart Research 1. Rapid Information Retrieval:* Instead of performing multiple keyword searches across various platforms, you can use AI tools to answer specific questions directly. These tools are trained to parse web content and provide concise, relevant information. Example: Ask an AI: "What are the latest visa requirements for digital nomads in Portugal and Spain?" The AI can synthesize information from official government websites and travel blogs to give you an overview. 2. Content Summarization: Faced with a lengthy report, academic paper, or even a competitor's detailed blog post? AI summarization tools can condense these documents into their essential points, highlighting key findings, arguments, and conclusions. This is invaluable for quickly grasping the core of a topic without reading every word. Application: Use an AI to summarize a 50-page industry report on remote work trends, extracting the top 5 insights relevant to your content piece. 3. Trend Identification: AI can analyze news articles, social media discussions, and search query data to identify emerging trends and popular topics within your niche. This helps ensure your content remains relevant and timely. Application: Ask an AI: "What are the trending topics in sustainable travel for 2024?" The AI can pull data from various sources to pinpoint key areas of interest for your audience. 4. Competitive Analysis: AI can help analyze your competitors' content strategies. By inputting their websites or specific articles, an AI can identify their top-performing content, common themes, keyword usage, and even their tone of voice. This intelligence can inform your own strategy. Application: "Analyze the content strategy of [competitor_website.com] and identify their most engaging blog topics." 5. Fact-Checking (with caution): While AI can assist in fact-checking by cross-referencing information against known databases, it's crucial to exercise caution and always verify critical facts manually. AI can sometimes hallucinate or present outdated information. Use it as a first pass, not a definitive authority. For remote teams, these capabilities mean that research can be distributed and completed more efficiently. A member in Buenos Aires might use AI to research economic data, while another in Seoul uses it to find cultural insights, with the combined information forming a richer, more informed content piece. This distributed yet interconnected approach is central to successful remote collaboration. For further tools, check our section on productivity tools for remote teams. ## 4. AI for Drafting and Generating Written Content Perhaps the most visible and impactful application of AI in content creation is its ability to generate written content. From short social media captions to full-length articles, AI writing assistants have become powerful tools for speeding up the drafting process, overcoming writer's block, and ensuring a consistent flow of content. For digital nomads and remote businesses, this capability translates directly into increased output and the ability to maintain a strong digital presence even with limited resources. Modern AI models can produce text that is remarkably coherent, contextually relevant, and even stylistically nuanced. They can follow specific instructions regarding tone, length, and format, making them highly versatile. While AI-generated content still requires human oversight, editing, and refinement, it drastically reduces the time spent on the initial draft, allowing creators to focus their energy on strategic thinking, storytelling, and adding unique human insights. ### Accelerating Content Creation with AI 1. Blog Post Drafts:* Provide the AI with an outline, keywords, and a desired tone, and it can generate a substantial first draft of a blog post. This is a for maintaining a consistent publishing schedule, especially for businesses that need to produce a high volume of content across various topics. Example Prompt: "Write a 500-word blog post about 'the benefits of coworking spaces for digital nomads,' with a friendly, informative tone. Include sections on community, productivity, and networking." Tip: Always review and edit the generated content for factual accuracy, brand voice consistency, and originality. Add personal anecdotes or expert opinions to make it truly yours. Check out our coworking guide for more ideas. 2. Social Media Content: Crafting engaging social media updates for different platforms (Twitter, Instagram, LinkedIn, Facebook) can be time-consuming. AI can generate variations of posts, including relevant hashtags, emojis, and calls to action, tailored to each platform's best practices. Example Prompt: "Generate 3 social media posts (one for LinkedIn, one for Instagram, one for Twitter) promoting a new article on 'how to find remote jobs in tech'." Tip: Use AI for brainstorming captions, but personalize them with your brand's unique voice and current events to maintain authenticity. Explore our remote jobs board. 3. Email Marketing Copy: From newsletter introductions to promotional email bodies and subject lines, AI can assist in crafting persuasive and engaging email copy. This helps in nurturing leads and communicating effectively with your audience. Example Prompt: "Write a promotional email (subject line and body) for a new remote work course that helps people transition from traditional jobs." Tip: A/B test subject lines generated by AI to see which ones perform best with your audience. 4. Product Descriptions: For e-commerce businesses, generating unique and compelling descriptions for hundreds or thousands of products is a monumental task. AI can do this efficiently, highlighting features and benefits in an attractive way. Application: "Generate 3 unique product descriptions for a waterproof digital nomad backpack, focusing on durability, organization, and sleek design." 5. Website Copy: Whether it's about pages, landing page content, or service descriptions, AI can help draft compelling website copy that converts visitors into customers. Application: "Draft an 'About Us' section for a remote work platform, highlighting our mission to connect talent with opportunities and foster a global community." (Like our own [/about] page!) While generative AI is a powerful assistant, it's vital to view it as a co-pilot, not an autopilot. The final output must always reflect human judgment, creativity, and strategic intent. The goal is to produce content that is not just technically correct but also resonant, authentic, and truly impactful. This requires a strong initial prompt, clear guidelines, and diligent human review. ## 5. Optimizing Content for SEO with AI Tools Creating great content is only half the battle; ensuring it reaches the right audience is the other. Search Engine Optimization (SEO) is critical for visibility, and AI tools are transforming how remote teams approach this complex and ever-evolving field. Instead of manual keyword research and guesswork, AI offers data-driven insights and automated optimization suggestions, making it easier for businesses to rank higher in search results and attract organic traffic. AI-powered SEO tools can analyze vast amounts of search data, competitor content, and user behavior to identify optimal keywords, suggest content structures, and even evaluate the readability and SEO-friendliness of your drafts. For digital nomads and remote marketers, this means a significant advantage in crafting content that not only engages readers but also performs well in search engines, regardless of their operational base, be it Taipei or Cape Town. ### AI Strategies for Enhanced SEO Performance 1. Keyword Research and Gap Analysis:* Traditional Approach: Manual searches, using basic keyword tools, often time-consuming. AI Enhancement: AI tools can analyze search intent, semantic relationships, and long-tail keyword opportunities faster and more accurately. They can also perform "content gap analysis," identifying keywords your competitors rank for but you don't. Practical Tip: Use AI to generate a list of LSI (Latent Semantic Indexing) keywords related to your main topic. These are semantically related terms that help search engines understand the context and depth of your content, boosting your topical authority. Example: For an article on "remote jobs," AI might suggest LSI keywords like "work from home careers," "distributed teams," "online employment," and "telecommuting opportunities." 2. Content Brief Generation: Traditional Approach: Manually outlining content with limited SEO insights. AI Enhancement: AI can generate detailed content briefs that include proposed article structure, target word count based on competitors, relevant headings, crucial keywords to include, and even questions typical users ask. Practical Tip: Before writing, feed your target keyword and desired article type into an AI content brief generator. It will provide a roadmap for an SEO-optimized article. This helps writers ensure all critical SEO elements are integrated from the start. 3. On-Page SEO Optimization: Traditional Approach: Manually checking for keyword density, H1/H2 tags, meta descriptions, and image alt text. AI Enhancement: AI tools can scan your drafted content and suggest real-time improvements for on-page SEO factors. They can recommend optimal placement of keywords, suggest improvements to readability, and even draft compelling meta descriptions and titles that encourage click-throughs. Practical Tip: After writing a draft, run it through an AI-powered SEO checker. It might suggest adding internal links to related articles like our digital nomad visa guide or propose alternative phrasing for better keyword integration without keyword stuffing. 4. Competitor Content Analysis: Traditional Approach: Manually reviewing competitor websites and articles. AI Enhancement: AI can analyze numerous competitor articles for a given keyword, identifying common themes, content depth, backlink profiles, and even content readability scores. This provides a data-driven understanding of what’s performing well in your niche. Practical Tip: Use AI to compare your content against the top-ranking articles for your target keyword. The AI can highlight areas where your content is thin or where you've missed crucial sub-topics. 5. Readability and User Experience: AI Enhancement: Beyond keywords, AI can assess the readability of your content (e.g., Flesch-Kincaid score) and suggest ways to simplify sentences, break up paragraphs, and improve overall flow. This directly impacts user engagement and bounce rate, both of which are SEO factors. Practical Tip: Ask your AI writing assistant: "Improve the readability of this paragraph for a general audience." Incorporating AI into your SEO workflow means moving from reactive SEO adjustments to proactive, data-informed content creation. It enables remote teams to consistently produce content that is not only valuable to users but also discoverable by search engines, leading to sustained organic growth for their businesses. Check out our SEO for remote businesses section for more detailed strategies. ## 6. Personalization, Localization, and Multilingual Content with AI In an increasingly globalized digital, reaching diverse audiences effectively is paramount for business growth. This means going beyond English-only content and embracing personalization and localization. AI tools are proving to be invaluable assets in this endeavor, enabling digital nomads and remote businesses to tailor their messages, translate content accurately, and connect with audiences across different cultures and languages with unprecedented ease. The ability to personalize content to individual user preferences or segments can dramatically increase engagement, conversion rates, and customer loyalty. Similarly, providing content in a user's native language and adapting it to their cultural context (localization) builds trust and accessibility. AI facilitates both, allowing even small remote teams to operate like multinational corporations, serving markets from Dubai to Ho Chi Minh City without extensive in-house linguistic or marketing teams. ### AI for Tailored and Global Content Strategies 1. Personalized Content Generation: Application: Based on user data (e.g., past purchases, browsing history, demographic information), AI can dynamically generate personalized product recommendations, email subject lines, or even sections of a webpage that resonate specifically with that individual. Practical Tip: Integrate AI writing tools with your CRM or marketing automation platform. For example, if a user has shown interest in "remote work for designers," the AI can draft email content highlighting relevant courses or job listings. Example Scenario for a Remote Work Platform: A user who frequently visits pages on remote developer jobs could receive a personalized email with new job alerts for that category, while another user interested in digital nomad visas receives content on applying for permits in Estonia. 2. AI-Powered Translation: Traditional Approach: Manual translation is slow, expensive, and often lacks consistency. Automated tools were often clunky. AI Enhancement: Modern neural machine translation (NMT) models offer highly accurate and natural-sounding translations. They can learn from specific terminology and style guides, ensuring consistency across your content. Practical Tip: Use AI translation tools to manage your website content, blog posts, and marketing materials for different language markets. Always have a native speaker do a final review for quality assurance and cultural nuances. For instance, translating promotional material for Korean or Japanese audiences requires a keen understanding of local etiquette and preferences. 3. Localization and Cultural Nuance: Beyond Translation: Localization involves adapting content to the cultural context of a target audience, not just translating words. This includes currency, date formats, idioms, imagery, and even color psychology. AI Enhancement: Some advanced AI tools can now assist in localization by suggesting culturally appropriate alternatives for phrases, images, or even entire campaign concepts. They can analyze cultural data to advise on what might or might not resonate in a particular region. Practical Tip: When aiming for a specific market like Latin America, provide the AI with details about your target country's cultural specifics. Ask it to generate headlines or taglines that would appeal to that country's sensibilities. For example, a campaign for remote jobs in Colombia might have different cultural resonance than one in Germany. 4. Multilingual SEO: Application: AI helps with keyword research in multiple languages, ensuring your localized content is discoverable by search engines in target countries. It can identify country-specific keywords and search behaviors. Practical Tip: Use AI to generate SEO-optimized meta descriptions and titles directly in the target language, complete with appropriate local keywords. This helps ensure your content ranks well in local search results. By leveraging AI for personalization and localization, remote businesses can dramatically expand their reach, build stronger relationships with their audience, and unlock new growth opportunities in global markets. It allows for a more targeted and effective content strategy that resonates deeply with individuals, regardless of their location on the planet. ## 7. Editorial and Quality Control with AI While AI excels at generation and optimization, the human touch remains indispensable, particularly in ensuring quality, accuracy, and brand voice. However, AI can also play a crucial supporting role in the editorial and quality control process, helping remote teams maintain high standards and catch errors that might otherwise slip through. For businesses producing a large volume of content, AI can act as a diligent assistant, making the review process more efficient and thorough. From grammar and style checks to plagiarism detection and brand voice consistency, AI tools can automate many of the laborious tasks associated with editing, freeing up human editors to focus on the higher-level aspects of content strategy, narrative flow, and creative refinement. This is especially valuable for distributed teams where consistent quality across different writers and time zones can be a challenge. AI provides an objective layer of review, ensuring a baseline of quality before human editors apply their expertise, no matter if the content creator is in Singapore or Bogota. ### AI's Role in Maintaining Content Quality 1. Advanced Grammar and Style Checking: Traditional Approach: Relying solely on basic spell checkers or manual proofreading, which can miss nuanced grammatical errors, stylistic inconsistencies, and readability issues. AI Enhancement: AI-powered grammar tools go beyond basic corrections. They can suggest improvements for sentence structure, clarity, conciseness, and tone. Some even offer alternative phrasings to enhance impact or readability. Practical Tip: Use a sophisticated AI grammar checker as a first pass on all drafts. Train it with your brand's style guide to suggest corrections that align with your preferred tone (e.g., formal, casual, technical). This ensures consistency across all content, from blog posts to corporate communications. 2. Readability Assessment: AI Enhancement: AI tools can analyze content for readability scores (e.g., Flesch-Kincaid, SMOG Index), identifying sentences that are too long, complex vocabulary, or jargon that might alienate specific audiences. They can then suggest simpler synonyms or sentence restructures. Practical Tip: Before publishing, run your content through a readability analyzer. If your target audience is general consumers, aim for a lower reading grade level. If it's industry experts, a higher level might be appropriate. 3. Plagiarism Detection: Traditional Approach: Manually searching for phrases or relying on basic online checkers. AI Enhancement: AI-powered plagiarism detectors can scan your content against billions of web pages, academic papers, and databases to identify unoriginal content or accidental plagiarism with high accuracy. Practical Tip: Always run AI-generated drafts (and human-written ones) through a plagiarism checker before publication. This protects your brand's reputation and ensures content originality, a key factor in SEO. This is particularly important for content generated by models that might unintentionally reproduce existing phrases. 4. Brand Voice and Tone Consistency: AI Enhancement: Advanced AI tools can be trained on your brand's existing content (e.g., website, successful blog posts) to learn its unique voice, tone, and style. They can then flag instances in new content where the tone deviates or the vocabulary doesn't align with your brand guidelines. Practical Tip: Create a style guide and feed it into your AI writing assistant. Use it to check if headlines, intros, and key messages align with your established brand voice. This is crucial for maintaining a cohesive brand identity across all content channels, especially with multiple remote contributors. 5. Fact-Checking (Assisted): AI Enhancement: While AI should not be the sole source of truth, it can assist in preliminary fact-checking by quickly cross-referencing claims against established databases or reputable sources. It can flag statements that might be questionable, prompting further human investigation. Practical Tip: Use AI to quickly find sources for statistics or claims made in your article. However, always verify these sources independently. By integrating AI into the editorial workflow, remote teams can significantly enhance the quality control process, reduce errors, and ensure that all published content reflects high professional standards and a consistent brand identity. This ultimately builds trust with your audience and reinforces your authority in the digital space. Further information on setting up remote teams for success can be found on our how it works page or our talent solutions page. ## 8. Content Repurposing and Distribution with AI Maximizing the reach and impact of your content often involves more than just publishing a single article. Content repurposing – transforming existing material into different formats for various platforms – is a highly effective strategy for digital nomads and remote businesses. AI tools are revolutionizing this process, enabling creators to quickly and efficiently adapt their content for blogs, social media, videos, podcasts, and more, all from their remote workstations in places like London or Dubai. Effective content distribution ensures that your message reaches the widest possible audience across channels. AI not only helps in creating these diverse content formats but also assists in tailoring them for optimal performance on each platform. This means getting more mileage out of every piece of content you create, saving significant time and resources compared to manual repurposing efforts. ### AI for Expanding Content Reach 1. Transforming Long-Form Content into Shorter Formats:* Application: Take a detailed blog post or a case study and use AI to extract key points, create bullet summaries, or generate captivating snippets suitable for social media. Practical Tip: Feed your longest blog post (e.g., a guide on remote work best practices) into an AI. Ask it to: Generate 10 unique tweets that highlight different aspects of the article. Draft a LinkedIn post summarizing the key takeaways. Write 3 Instagram captions with relevant hashtags, each focusing on a different point. Create a short script for a 60-second explainer video. 2. Generating Video Scripts and Summaries: Application: For those looking to venture into video content (YouTube, TikTok, Instagram Reels), AI can turn your written articles into coherent video scripts, complete with suggested visual cues. It can also summarize existing videos into text for blog posts or social media. Practical Tip: If you have a popular article, use AI to turn it into a step-by-step video script. You can then use AI voice generators (if appropriate for your brand) or record yourself delivering the content, quickly expanding your content offerings. 3. Podcast Snippets and Transcriptions: Application: AI can transcribe audio content from podcasts or webinars into text, which can then be used for blog posts, shown notes, or social media quotes. It can also identify key moments in an audio file to generate short, shareable clips. Practical Tip: Use AI to transcribe interviews with remote work experts and then turn those transcriptions into a compelling blog series or a collection of quotable social graphics. 4. Creating Infographic Text: Application: Infographics are highly shareable visual content. AI can extract statistics, facts, and short explanatory texts from your longer articles, presenting them in a concise format ideal for infographic design. Practical Tip: After writing a data-heavy article, ask AI to pull out 5-7 key statistics and formulate short accompanying texts that can be easily incorporated into an infographic, making your data more visually appealing. 5. Automated Scheduling and Distribution (Assisted): Application: While most AI doesn't directly 'distribute,' some advanced tools can integrate with social media schedulers or email marketing platforms. They can suggest optimal posting times based on audience engagement data and even pre-fill scheduling queues with AI-generated content variations. Practical Tip: Use AI to suggest variations of your social media posts suitable for different times of day or different days of the week, helping you maintain a and always-on presence. By leveraging AI for content repurposing and distribution, remote content teams can significantly amplify their message without linearly increasing their workload. It's about working smarter, not harder, ensuring that every piece of content created lives a longer, more impactful life across various digital touchpoints, ultimately contributing to brand visibility and business growth. This is a core strategy taught in our content categories, like digital marketing strategies. ## 9. Measuring Impact and Iterating with AI Insights The final, yet cyclical, stage of any successful content strategy involves measuring its impact and using those insights to continually refine and improve future efforts. For digital nomads and remote businesses, where resources are often lean and every action needs to be justified, understanding what works (and what doesn't) is critical for sustainable growth. AI tools are increasingly powerful in providing data-driven insights into content performance, helping teams make smarter, more informed decisions. AI goes beyond simply reporting numbers; it can interpret complex data sets, identify patterns, and even predict future trends, offering actionable recommendations for optimizing your content strategy. This iterative process, constantly learning and adapting, is what separates stagnant content efforts from those that consistently drive engagement and business results, regardless of whether your team is managing this from Barcelona or Santiago. ### AI for Data-Driven Content Strategy 1. Performance Analysis and Reporting:* Traditional Approach: Manually pulling data from Google Analytics, search console, social media insights, and piecing them together. AI Enhancement: AI-powered analytics tools can integrate with various data sources, process vast amounts of data quickly, and generate reports that highlight key performance indicators (KPIs) relevant to content goals. They can identify top-performing content, traffic sources, conversion paths, and engagement metrics. Practical Tip: Use AI analytics to quickly understand which blog posts attract the most organic traffic, which social