Optimize Your Profile for Founder Discovery

Optimize Your Profile for Founder Discovery

• For Investors: Investors are primarily seeking market insight, verifiable traction, a compelling business model, and a strong, capable team. They're looking for solutions to significant problems with a large addressable market and a clear path to profitability. They want to see your vision, but more importantly, they need to believe in your ability to execute and scale. They assess risk, return, and exit strategy. Your profile needs to speak their language, highlighting market opportunities, your unique value proposition, competitive advantages, and the financial potential of your idea. They often scout platforms like LinkedIn, Crunchbase, and through professional networks.
• For Co-founders: Co-founders are searching for complementary skills, a shared vision, mutual passion, and demonstrative execution ability. They want someone who fills a clear gap in their own skillset or experiences. They’re looking for a partner with whom they can build a long-term relationship, someone who can withstand the highs and lows of startup life. They’re interested in your technical prowess (if applicable), your strategic thinking, problem-solving skills, and your philosophical alignment. Platforms for co-founder searches often include specialized matching sites, personal networks, and even open-source communities like GitHub.
• For Early Adopters/Customers: Early adopters are looking for solutions to pressing problems they face. They are keen to try new products or services that can make their lives easier, more productive, or more enjoyable. They are often willing to provide feedback and become advocates if your solution truly resonates. Your profile, in this context, needs to clearly articulate the problem you solve and the benefit you provide. Testimonials, use cases, and clear calls to action are crucial here. Their search behavior revolves around problem-solution keywords. For example, if you're building a SaaS tool for data analytics focused on e-commerce, your target customer might search for "e-commerce sales forecasting tools" or "how to interpret Shopify data faster."
• For Strategic Partners: Partners (e.g., distributors, technology integrators, complementary service providers) look for opportunities that extend their existing offerings, reach new markets, or fill gaps in their own infrastructure. They're interested in mutual benefits, reputation, product-market fit, and the reliability of your team. Mapping out 2-3 Key Personas

For each of these distinct audience types, you should create a detailed persona profile. This isn't just a mental exercise; write it down.

For each persona, list:

1. Their primary goals: What do they want to achieve by interacting with someone like you or a company like yours? (e.g., investors want returns, co-founders want a successful venture, customers want problems solved).

2. Their biggest challenges/pain points: What obstacles are they facing that your skills, project, or company could help overcome? (e.g., an investor's challenge might be finding truly disruptive ideas; a co-founder's challenge might be lack of technical expertise).

3. Keywords/phrases they use to search: This is critical for SEO. What terms would they type into Google, platform search bars, or professional databases? (e.g., "AI startup funding," "remote full-stack developer co-founder," "productivity tools for remote teams").

4. Platforms they frequent: Where do they spend their time online looking for solutions or partners? (e.g., LinkedIn, AngelList, Indie Hackers, industry-specific forums, GitHub, Reddit communities, relevant digital nomad platforms like our platform talent page).

5. What success looks like to them: How do they define a positive outcome from an interaction or partnership with you? By undertaking this rigorous exercise, you will gain clarity on what specific information to highlight, which language to use, and where to spend your energy. This segmentation will enable you to tailor your message and maximize your chances of discovery, ensuring that when the right eyes land on your profile, it resonates immediately. For more insights on audience understanding, check out our guide on Crafting a Value Proposition. --- ## 2. Craft a Compelling Value Proposition Once you know who you're talking to, the next step is to articulate your value in a way that immediately grabs their attention. Your value proposition is not just what you do; it's the specific benefit you provide to your target audience. It answers the fundamental question: "Why should they care about me or my project?" In a world saturated with information, clarity and distinctiveness are paramount. This is especially true for remote professionals trying to stand out in a global talent pool, as discussed in Remote Work: Standing Out in a Crowded Market. For founder discovery, your value proposition needs to be concise, impactful, and tailored to the persona you identified. It should be prominently featured in your profile's headline, summary, and introduction. Components of a Strong Value Proposition: * Clarity: It should be easy to understand at a glance. Avoid jargon unless it's specific to your target audience.

• Relevance: It must speak directly to the needs and pain points of your target audience.
• Uniqueness: What makes you or your project different from alternatives?
• Quantifiable Benefits: Where possible, include numbers or metrics that demonstrate impact. Examples for Different Audiences: For a Co-founder (Technical Role): Weak: "Experienced Software Developer." Better: "Full-stack developer specalizing in scalable SaaS architecture, seeking a marketing co-founder to build the next generation of AI-driven productivity tools for remote teams." Why it works: It specifies skills, target role for partner, market, and problem solved. It highlights expertise in a specific area applicable to many startups (scalable SaaS, AI) and signals a desire for a complementary partner. For an Investor (Pre-Seed Startup): Weak: "Building an app for social good." Better: "Traction-proven platform reducing food waste by 30% in urban areas through AI-powered logistics, seeking $500k to expand into 3 new European cities this year." Why it works: It highlights a tangible impact (30% reduction), a specific methodology (AI-powered logistics), a clear market (urban areas), demonstrates traction, and states a specific ask and growth plan. It hints at scalability and social impact which can appeal to certain investors. For an Early Adopter (Product Manager): Weak: "New task management software." Better: "End burnout: Our new async communication tool cuts meeting time by 25% for remote product teams, boosting focus and mental clarity." Why it works: It addresses a clear pain point ("burnout," "meeting time"), offers a quantifiable benefit (25% reduction), specifies the target user (remote product teams), and describes the solution type (async communication tool). How to Integrate Your Value Proposition: 1. Headline/Tagline: Your initial hook. On platforms like LinkedIn or your personal talent profile, this is often the first thing people see. It needs to convey your main value instantly. Example:* "Solving [Problem] for [Audience] with [Solution/Skillset]."

2. Summary/Bio: Expand on your headline, providing more context. Keep it concise, around 3-5 sentences. Example:* "As a seasoned [Your Role/Expertise], I bring [Specific Skills/Experience] to [Target Audience] by helping them [Achieve Specific Benefit]. My passion lies in [Your Passion/Vision], particularly within the [Industry/Niche]. Connect with me if you're building a future where [Desired Outcome]."

3. "About Us" or "Mission" Statement (for projects): For your startup or project profile, this section should be infused with your value proposition, clearly stating the problem you solve and for whom. Practical Tips:

• A/B Test: If possible, try different versions of your value proposition and see which resonates more. Ask trusted peers for feedback.
• Keep it Current: As your skills evolve or your project pivots, review and update your value proposition.
• Use Active Voice: Make your statements powerful and direct.
• Focus on Outcomes: Instead of just listing features or skills, describe the results and impact. A well-articulated value proposition isn't just good marketing; it's a testament to your clarity of thought and understanding of your market. It's the beacon that guides the right founders, investors, and customers directly to your digital doorstep. For more information on defining your core mission, consider reading our advice on Developing Your Startup's North Star Metric. --- ## 3. Strategically Integrate Keywords for Searchability Once you understand your audience and have a clear value proposition, the next step is to ensure your profile is actually discoverable. This is where strategic keyword integration comes into play. Think of your online profiles as mini-websites that need to rank for relevant searches. People looking for founders, investors, or talent often use specific keywords and phrases. If your profile doesn't contain these terms, you simply won't show up in their searches. This is especially important when you’re building a remote presence, as geographical searches become less relevant and skill/project-based searches dominate, as highlighted in "Finding Remote Work: The Keyword Advantage." Understanding Keyword Intent: * Informational: People looking to learn about a topic (e.g., "what is Web3").
• Navigational: People looking for a specific site or person (e.g., "Jane Doe LinkedIn").
• Commercial Investigation: People researching a product or service before buying (e.g., "best virtual collaboration tools").
• Transactional: People ready to make a purchase or commitment (e.g., "hire remote UX designer"). For founder discovery, you're often targeting commercial investigation and transactional intent keywords. How to Identify Relevant Keywords: 1. Revisit Your Personas: What terms do your target investors, co-founders, or customers use when searching for solutions or partners? Example: If seeking a technical co-founder: They might search for "Node.js developer co-founder," "SaaS MVP builder," "blockchain engineer for startups." Example: If seeking early-stage funding: Investors might search for "FinTech seed investors," "impact investment opportunities," "B2B SaaS startup funding."

2. Industry-Specific Terms: Include jargon relevant to your industry (e.g., DevOps, AI/ML, FinTech, EdTech, PropTech, Renewable Energy).

3. Role-Specific Terms: Use common job titles or skill sets (e.g., "Product Manager," "Growth Hacker," "Frontend Developer," "Backend Engineer," "Data Scientist").

4. Problem-Solution Keywords: Describe the problems your project solves (e.g., "remote team productivity," "supply chain optimization," "customer churn reduction").

5. Location (Optional but useful for remote-friendly roles): While digital nomads value location independence, sometimes highlighting your ability to work from anywhere, or being based in a digital nomad hotspot like Lisbon or Medellin, can attract certain founders or projects. Consider adding "Remote First," "Location Independent," or "Global Talent." Where to Integrate Keywords: Headline/Tagline: This is prime real estate. Bad: "Entrepreneur" Good:* "Full-Stack AI Engineer & Co-Founder | Building LLM-powered SaaS for Remote Collaboration | Seeking Seed Investment"

• Summary/About Section: Naturally weave keywords into your narrative, detailing your experiences and aspirations. Don't just list them; explain their context and impact.
• Experience Section: Use keywords within your job descriptions and project details to describe your responsibilities and achievements. Focus on results and the tools/technologies used. Example:* Did you "optimize database performance" or "shipped a new feature"? Be specific: "Implemented PostgreSQL optimizations, reducing query times by 40% for our FinTech platform."
• Skills Section: On platforms that allow it, explicitly list all relevant skills. These are often heavily indexed. Ensure they align with your target audience's search terms.
• Project Descriptions/Portfolio: If you have a portfolio, each project description should be keyword-rich, detailing the problem, your role, the technologies, and the outcome.
• Recommendations/Endorsements: Encourage others to endorse you for skills that include your target keywords. Practical Keyword Optimization Tips: * Avoid Keyword Stuffing: Don't just dump a list of keywords. Integrate them naturally into coherent sentences and paragraphs. Search algorithms are smart enough to detect this and may penalize you.
• Use Long-Tail Keywords: Instead of just "developer," use "remote React developer for EdTech startups." These are more specific and often lead to higher quality matches.
• Check Platform Search Functions: Experiment with the search bars on platforms like LinkedIn, AngelList, or our platform's talent search to see what terms yield results relevant to you.
• Monitor and Adapt: Keyword trends change. Regularly review your profile and update keywords based on evolving industry needs and your personal growth.
• Content Creation: If you have a personal blog or contribute to industry publications, use keywords in your content. This builds authority and creates more entry points for discovery. Our guide on Building Your Personal Brand as a Remote Professional touches on this. By dedicating time to strategic keyword integration, you transform your profile from a static resume into a, discoverable asset. You make it easier for the right eyes to find you, directly addressing their search intent and increasing your chances of connecting with valuable opportunities. --- ## 4. Showcase Quantifiable Achievements and Impact It's one thing to say you're "experienced" or "strategic"; it's another to prove it. In the world of founder discovery, especially when you're vying for attention from investors or highly sought-after co-founders, your ability to demonstrate tangible results and quantifiable impact is paramount. This section is about moving beyond vague descriptions to concrete examples that showcase your capabilities and the value you bring to the table. This is even more crucial in a remote context where personal interactions may be limited, making your digital footprint the primary source of evaluation, as noted in "The Remote Talent Blueprint." Why Quantifiable Achievements Matter: * Credibility: Numbers lend credibility. "Increased sales" is weak; "Increased quarterly sales by 25% through targeted digital marketing campaigns" is powerful and believable.
• Clarity: It leaves no room for ambiguity about your contribution.
• Impact-Oriented: Founders and investors are looking for individuals who can drive results and impact the bottom line or product success.
• Differentiation: In a sea of similar skill sets, solid achievements make you stand out.
• Storytelling: Numbers help tell a compelling story of your successes. How to Quantify Your Achievements (The STAR Method Applied): For each significant experience or project, think about the STAR method:
• Situation: Briefly describe the context or challenge.
• Task: What was your specific responsibility or goal?
• Action: What steps did you take to address the task?
• Result: What was the measurable outcome? This is where the numbers come in. Examples of Quantifiable Achievements: Software Development: Weak: "Developed new features." Strong: "Led the development of a new microservice architecture in Python, reducing server response time by 18% and improving scalability to handle 100,000 concurrent users for a FinTech platform." Strong: "Optimized database queries in a legacy system, decreasing report generation time from 30 minutes to 5 minutes, saving the data analytics team 40+ hours per month."
• Marketing/Growth: Weak: "Managed social media." Strong: "Grew our social media following by 150% (from 5k to 12.5k) on LinkedIn within 6 months, directly contributing to a 30% increase in qualified lead generation for our B2B SaaS startup." Strong:* "Implemented SEO strategies that propelled keyword rankings for 20 key terms into the top 3, resulting in a 45% uplift in organic traffic and 15% higher conversion rate."
• Product Management: Weak: "Launched a new product." Strong: "Spearheaded the launch of a mobile application (iOS/Android), achieving 10,000 downloads in the first month and a 4.5-star user rating, significantly expanding our market reach into [City/Region]." Strong:* "Reduced customer churn by 10% within one quarter by identifying key user pain points through data analysis and implementing 3 high-impact feature improvements."
• Sales/Business Development: Weak: "Closed deals." Strong: "Generated $2M in new ARR (Annual Recurring Revenue) in 12 months by building strategic partnerships and closing 5 enterprise clients in the logistics sector."
• Project Management/Operations: Weak: "Improved efficiency." Strong: "Streamlined cross-functional project workflows, cutting project delivery times by 20% and saving the company an estimated $150,000 annually in operational costs." Where to Feature Them: * Summary/About Section: Use your top 1-2 most impressive quantifiable achievements here.
• Experience Section: Integrate them into your bullet points for each past role.
• Project Portfolio: For each project, clearly state the problem, your contribution, and the measurable results.
• Presentations/Pitch Decks: If you have these linked to your profile, ensure they are full of data-driven insights. Many investors scan for these.
• Testimonials/Recommendations: Encourage former colleagues, managers, or clients to specifically mention your impact and results. Practical Tips: * Be Specific: Instead of "many," use "five," "ten," "a dozen."
• Use Percentages and Large Numbers: These are often more impactful.
• Focus on Impact, Not Just Activity: "Wrote 100 lines of code" is an activity; "Improved system speed by 15% through optimized code" is impact.
• Tailor the Metrics: Choose metrics that align with what your target audience values. Investors care about revenue, growth, and market share. Co-founders care about reliable execution, problem-solving, and team contribution.
• Keep a Running Log: Maintain a document of your accomplishments throughout your career. It's much easier to pull from an organized list when updating your profile. By meticulously documenting and showcasing your quantifiable achievements, you transform your profile into a powerful testament to your capabilities, proving that you not only understand what needs to be done but also have a proven track record of delivering results. This makes you an incredibly attractive prospect for founders and investors alike. For insights on how to build a strong professional portfolio, explore our guide on Crafting a Digital Nomad Portfolio. --- ## 5. Build Credibility Through Social Proof & Authority In the trust-scarce digital realm, social proof and demonstrated authority are vital for founder discovery. It’s not enough to say you're good; others need to confirm it. This section focuses on harnessing the power of external validation to make your profile irresistible to potential collaborators, investors, and customers. It’s about building a reputation that precedes you, making discovery less about chance and more about an informed decision. For digital nomads seeking to build their reputation from anywhere, mechanisms for demonstrating authority are even more important, as discussed in Building Credibility in a Remote World. Key Elements of Social Proof and Authority: 1. Recommendations & Testimonials: Description: Personal endorsements from previous managers, colleagues, clients, or mentors. These add a human element and provide third-party validation of your skills and work ethic. Actionable Advice: Proactively request recommendations. Don't wait for them. Think about people who can speak to your specific skills or contributions that align with your target audience's needs. When asking, make it easy for them by suggesting a few key points they could highlight (e.g., "Could you highlight my work on the recent [Project Name] and how I [achieved specific results]?"). Ensure they are up-to-date and relevant. Integrate them into your LinkedIn profile, personal website, or talent profile. Example: A recommendation praising your ability to "architect scalable cloud solutions" or your "unwavering commitment to team success during the challenging [Project X]." 2. Endorsements: Description: Skill endorsements on platforms like LinkedIn are quick, visual indicators of your proficiency in various areas. While less powerful than recommendations, they contribute to the overall perception of competence. Actionable Advice: Curate your skill list to focus on your most relevant expertise. Actively engage with your network by endorsing their skills; they are often likely to return the favor. 3. Thought Leadership & Content Creation: Description: Demonstrating your expertise by sharing knowledge, insights, and perspectives publicly. This positions you as an authority in your field. Actionable Advice: Blogging: Write articles on platforms like Medium, LinkedIn Pulse, or your own website (e.g., yourblog.com/founder-discovery-tips). Focus on topics relevant to your target audience. For instance, if you're a FinTech specialist, write about "Challenges of Blockchain Integration in Banking" or "Future of Neo-banking in City like Berlin." Speaking Engagements: Present at virtual conferences, webinars, or local meetups (if you're able to be in a city like Mexico City). Share slides or recordings on your profile. Whitepapers/Ebooks: Create valuable, in-depth content that establishes you as an expert. Open Source Contributions: For developers, contributing to popular open-source projects or maintaining your own GitHub repositories demonstrates practical skill and community engagement. 4. Mentions & Press: Description: Any recognition you've received in reputable publications, podcasts, or industry news. Actionable Advice: If your project has been featured in a tech blog, or if you were quoted in an article, link to it directly from your profile. Even local press in a digital nomad hub can be good, for instance, an article about digital nomad entrepreneurs in Chiang Mai. 5. Awards & Certifications: Description: Formal recognition of your achievements or mastery of a skill. Actionable Advice: Proudly display any relevant awards, grants, or certifications (e.g., AWS Certified Solutions Architect, PMP, Google Analytics Certified). 6. Community Engagement: Description: Active participation in relevant online communities, forums, or professional groups. Actionable Advice: LinkedIn Groups: Join groups related to your niche and contribute valuable insights. Reddit/Discord: Participate in subreddits or Discord channels focused on your industry (e.g., r/startups, r/webdev, specific digital nomad communities). Industry Forums/Slacks: Engage in discussions, answer questions, and offer help. Integrating Social Proof into Your Profile: * Dedicated Section: Create a "Publications," "Speaking," or "Press" section on your personal website or LinkedIn profile.
• Links: Always link directly to the source of the social proof (e.g., a specific article, a YouTube video of your talk, your GitHub repo).
• Visuals: Embed media like videos or images of you speaking or screenshots of positive testimonials. By consistently building and showcasing social proof and authority, you transform your profile into more than just a list of credentials. You establish yourself as a credible, knowledgeable, and respected individual within your field, significantly increasing your chances of founder discovery and attracting high-quality opportunities. For further reading on this topic, consider our article on The Power of Networking for Remote Professionals. --- ## 6. Curate Your Digital Footprint: The Omnipresence Strategy Your online profile isn't just one static document; it's the culmination of your entire digital footprint. For ultimate founder discovery, you need to think beyond a single platform and adopt an "omnipresence strategy." This means strategically presenting yourself across multiple platforms where your target audience might be searching, ensuring consistency, and creating a cohesive narrative. For digital nomads especially, who often operate across different time zones and cultural contexts, a well-managed digital footprint is your primary professional identity. This is directly related to the principles discussed in Building Your Personal Brand as a Remote Professional. Key Platforms and Their Strategic Use: 1. Professional Networking Platforms (LinkedIn): Purpose: The undisputed king for professional networking, job searching, and B2B connections. Investors and co-founders frequently use LinkedIn for due diligence and candidate sourcing. Actionable Advice: Complete Profile: Ensure every section is filled out (summary, experience, education, skills, licenses/certifications, recommendations, projects). Keyword Optimization: Integrate your core keywords seamlessly throughout. Engage: Actively comment on posts, share relevant content, and publish your own articles via LinkedIn Pulse to demonstrate thought leadership. Visibility: Adjust privacy settings to ensure your profile is publicly discoverable. Professional Photo & Banner: Essential for first impressions. Call to Action: Include a clear way to get in touch or learn more about your project. 2. Talent & Founder Matching Platforms (e.g., Our Platform, AngelList, CoFoundersLab): Purpose: Designed specifically for connecting founders, investors, and early-stage talent. Actionable Advice: Tailor Content: These platforms often have specific prompts. Adapt your value proposition and experience to fit their format. Highlight your startup aspirations, investment goals, or specific co-founder needs. Be Specific: Indicate whether you're looking for an investor, a technical co-founder, a marketing lead, etc. Keywords: Use relevant industry keywords and role descriptors. Project Details: If you have a project, provide detailed information about your vision, problem-solution, and traction. For example, for a remote team-focused platform, mention virtual collaboration tools. Engagement: Actively browse and respond to opportunities. 3. Personal Website/Portfolio: Purpose: Your central digital hub, offering complete control over your narrative, branding, and content. It's where you can expand on projects, showcase a portfolio, and host long-form content. Actionable Advice: Professional Design: Clean, modern, mobile-responsive design is crucial. Work Samples/Portfolio: For designers, writers, developers, etc., this is a must. Showcase your best work with case studies highlighting problem, solution, and impact. (e.g., link to a specific project page on your site). About Me/Us Page: A more in-depth personal story or company mission statement. Blog: Regularly publish articles to demonstrate expertise and attract organic search traffic. Contact Information: Clearly visible call to action and contact form. 4. Developer Platforms (GitHub, GitLab, Stack Overflow): Purpose: Essential for technical co-founders and investors assessing technical capability and code quality. Actionable Advice: Active Repositories: Keep your personal and public repos active and well-documented. Meaningful Contributions: Participate in open-source projects. ReadMes: Ensure your project ReadMes clearly explain what your projects do and why they matter. Stack Overflow: Contribute helpful answers to establish expertise. 5. Niche Forums & Communities (Reddit, Indie Hackers, Slack Groups): Purpose: Engage with specific communities where your target audience congregates. Actionable Advice: Authentic Engagement: Don't just self-promote. Offer genuine value, answer questions, and build relationships. Relevant Subreddits: Participate in groups like r/startups, r/remotework, r/digitalnomad, or industry-specific ones. Profile Consistency: Ensure your profile on these platforms links back to your main professional sites. Consistency is Key: Professional Photo: Use a consistent, high-quality professional headshot across all platforms.
• Bio/About Section: While tailored, the core messaging, value proposition, and keywords should be consistent.
• Links: Cross-link your profiles (e.g., your LinkedIn links to your personal website, your personal website links to your GitHub).
• Narrative: Ensure your story, skills, and ambitions are coherent across all platforms. By strategically populating and maintaining these diverse digital spaces, you create a, multi-faceted online presence. This omnipresence increases the likelihood of founder discovery from various angles and paints a complete picture of your capabilities and aspirations, no matter which corner of the internet your potential collaborator starts their search. This approach ensures you control your narrative effectively, a topic explored further in Managing Your Online Reputation as a Digital Nomad. --- ## 7. Craft a Compelling Narrative: Beyond the Resume A list of skills and achievements, no matter how impressive, only tells part of your story. To truly connect with potential founders and investors, you need to weave your experiences into a compelling narrative. This is where your personality, passion, and unique come to life, transforming you from a set of credentials into a relatable and inspiring individual. For remote professionals, who often communicate asynchronously and across cultural divides, a clear, engaging narrative is essential for building rapport and trust, as discussed in Mastering Asynchronous Communication. Your narrative should explain who you are, why you do what you do, and what future you aspire to build. Key Elements of Your Narrative: 1. The "Why" - Your Motivation & Passion: Description: What drives you? What problems in the world do you genuinely care about solving? This connects with founders on an emotional and mission-driven level. Actionable Advice: Share the story behind your career choices, your dedication to a particular industry, or the inspiration behind your startup idea. Example: "After witnessing firsthand the inefficiencies in [Specific Industry], I became obsessed with leveraging [Technology] to create [Solution]. My goal is to build a platform that [Specific Impact]." 2. The "" - Your Unique Path: Description: How did you get to where you are? What unique experiences, challenges, or pivots have shaped you? This adds depth and authenticity. Actionable Advice: Don't just list jobs; explain the progression. Highlight key learning moments, failures that led to growth, and unexpected turns that brought you closer to your current goals. Showcase your as a digital nomad, for instance, how living in Hanoi inspired a new perspective on remote work tools. Example: "My through various startups, from an early engineer at a hyper-growth FinTech company to a product lead at a bootstrapped EdTech venture, has equipped me with a deep understanding of scaling challenges and user-centric design, particularly in remote environments." 3. The "Vision" - Your Future Aspirations: Description: What kind of future are you trying to create, either for yourself, your project, or the world? This shows ambition and foresight. Actionable Advice: Clearly articulate your long-term goals. Are you looking to disrupt an industry, create a new category, or solve a global problem? Show how your current search aligns with this broader vision. Example:* "