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Marketing Manager, DTC E-commerce (Brand and Conversion)

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Remote- full time- Posted July 31, 2026- via djinni.co

You will be redirected to djinni.co to apply.

We're a US skincare brand. We sell through our own Shopify store and TikTok Shop, in the US and internationally. There's a second brand in the same space you'd also work on.


Small team, No layers, decisions happen the same day you ask.
 

The role in one sentence - You own what the brand says, and how well it sells.
 

What you'll do

  • Write the copy. Product pages, landing pages, TikTok Shop listings, email sequences, video scripts and hooks. You write it - you don't brief a copywriter and wait.
  • Own the message. Positioning, the mechanism story, the hook bank, and what we can and can't claim.
  • Direct the vendors. Designer, video editor, photographer, email agency. You brief them and you approve the output.
  • Find what's broken. Read reviews, survey buyers, watch session recordings, form a hypothesis, test it, write down what happened.
  • Work on the offer. Bundles, kits, subscription, post-purchase upsells. Conversion rate is half the job; average order value and repeat purchase are the other half.
     

What we're looking for

  • You've written copy for a consumer product that people actually bought. Physical product preferred. Send samples - this matters more than your CV.
  • E-commerce background (Shopify, Amazon, TikTok Shop, or similar). This isn't a B2B or SaaS role.
  • You can copywrite a landing page yourself.
  • English strong enough to write for a US consumer (C1+). We'll ask for a short sample.
  • You're fine being measured on numbers.


Nice to have

  • Beauty, skincare, or personal care
  • TikTok Shop
  • You know direct-response marketing - Schwartz, awareness stages, offer structure, that world

 

This role does not include buying media. We're not asking you to run Meta or TikTok ads.


Process

Short call → paid test task (about 4 hours, we pay for it, most be not AI written) → offer. We won't drag you through five rounds.

 

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