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Headquarters: Remote
URL: https://www.toptal.com/
About the Role
We're looking for a Brand Marketing Strategist to execute brand positioning, content, and go-to-market initiatives for clients across industries - from brand consistency audits to hands-on creative production and channel-specific campaigns. This is a hands-on execution role: you'll take strategic direction and turn it into real deliverables, whether that's a brand audit and roadmap, multi-channel creative assets, or a growth-focused campaign. Scope and format flex by engagement, from short single-deliverable sprints to ongoing embedded work.
What You'll Do
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Audit existing brand assets and presence, identifying inconsistencies and proposing a brand consistency roadmap
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Develop brand messaging, positioning, and visual guidelines aligned with client strategy
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Produce multi-channel creative content - social, email, print, or digital - depending on client need
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Support go-to-market execution for new products, markets, or campaigns
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Execute channel-specific campaigns (e.g., LinkedIn, paid social) when scope calls for it
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Collaborate with client stakeholders to translate brand strategy into tangible marketing assets
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Maintain brand consistency across touchpoints throughout the engagement
What You Bring
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Solid experience in brand marketing, brand strategy, or brand-focused creative production
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Portfolio of relevant brand-building work, agency or in-house
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Design tool fluency (Adobe Creative Suite, Figma) for hands-on creative roles, or paid media platform experience (Meta, Google Ads) for growth-oriented roles
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Strong written and visual communication skills
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Ability to work independently against a defined scope and deliver on tight timelines
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Comfort adapting to different client industries and brand voices
Nice to Have
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Industry-specific experience matching the client vertical (industrial/B2B, consumer hardware, financial services, media/personal branding)
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International market experience for clients operating outside the US
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Experience with single-deliverable engagements (e.g., profile or channel-specific brand refreshes)
Why This Role
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Varied scope: Work spans quick single-deliverable tasks to longer embedded creative production engagements
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Real ownership: Take brand direction and turn it into finished, client-ready work
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Cross-industry exposure: Work with clients across industrial, consumer, financial services, and media sectors
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Flexible engagement structure: Hourly or full-time depending on the project
How to Apply
Ready to bring brand strategy to life across channels and industries? Apply through Toptal here: https://www.toptal.com/talent/apply
To apply: https://weworkremotely.com/remote-jobs/toptal-brand-marketing-strategist-mid-level-remote
