You will be redirected to djinni.co to apply.
We are considering candidates based in Europe.
Project: Crypto Casino
ABOUT THE ROLE
We're looking for a Senior/Lead Brand Manager to join a new Crypto Casino project targeting Tier 1 markets.
The brand strategy and positioning have already been defined. Your primary mission will be to transform them into a strong, recognizable, and consistent brand presence across all channels.
This is an execution-first role with a strong focus on creativity, storytelling, and hands-on execution.
KEY RESPONSIBILITIES
- Develop and execute the social media and content strategy, including tone of voice and content planning.
- Create and maintain brand assets, including the brand book, presentations, partnership materials, and brand guidelines.
- Own the brand side of Influencer, KOL, and Community initiatives (non-performance marketing).
- Ensure brand consistency across Growth, CRM, Affiliate, and Creative teams.
- Build and maintain a cohesive brand presence across all platforms.
KEY KPIs
- Brand Awareness (mentions, PR coverage, external publications)
- Brand Perception (brand research and positioning alignment)
- Social Media Engagement (growth, engagement, reach)
- Community Growth (social media and crypto community engagement)
COMPANY & WORKING CONDITIONS
- Employment Type: B2B Contract
- Work Format: Remote
- Schedule: Monday-Friday, 10:00 AM-7:00 PM
- Team Size: ~20 people (Marketing team: 4 specialists)
- Reporting To: CEO / Founders
- Stage: Early-stage startup, product launch planned for 2026
WHO WE'RE LOOKING FOR
Must-have
- 3+ years of experience as a Brand Manager or Brand Lead.
- Experience in iGaming, crypto, fintech, or other highly competitive digital industries.
- Strong visual taste and a deep understanding of brand aesthetics.
- Experience creating brand assets from scratch (brand guidelines, presentations, brand documentation).
- Hands-on mindset with a strong focus on execution, not just strategy.
- English proficiency: Upper-Intermediate or higher.
Nice to Have
- Experience with crypto casino or sportsbook/betting products.
- Experience launching a brand from the ground up.
- Experience working with Tier 1 markets (US, UK, Canada, Australia).
- Experience collaborating with KOLs, streamers, and crypto communities.
- Strong portfolio showcasing successful brand campaigns.
IMPORTANT
This role is not focused on performance marketing.
We're looking for a brand builder-someone who can not only define a brand vision but also bring it to life through execution.
WHAT WE OFFER
- Competitive compensation (discussed individually).
- Opportunity to grow into the Head of Brand role.
If you're passionate about building brands that people notice, talk about, and remember-we'd love to hear from you.
