You will be redirected to djinni.co to apply.
We are looking for a strong Chief Marketing Officer to take full ownership of marketing for one of our key markets - Mexico / LATAM.
You will be responsible for building and scaling the full marketing function: acquisition, brand, strategy, team, processes, budgets, analytics, and partnerships.
This is a senior leadership role with real influence on product growth and business results.
Your responsibilities:
Own the full marketing strategy for GEO Mexico: acquisition + brand.
- Build and scale the marketing function from scratch.
- Develop the team structure, processes, KPIs, and reporting.
- Manage all major acquisition channels:
- Paid Social: Facebook, TikTok;
- Google Ads / UAC;
- SEO and ASO;
- Affiliates;
- Influencers and streamers.
- Develop performance and brand marketing strategies.
- Manage monthly marketing budgets of $500K+.
- Optimize channel mix, CPA, ROI, ARPU, LTV, and FTD performance.
- Scale acquisition to 10K+ FTDs.
- Build and develop affiliate programs and strategic partnerships.
- Work closely with Product on funnels, landing pages, localization, and A/B testing.
- Analyze CJM, identify funnel bottlenecks, and improve conversion and retention.
- Use BI tools, fraud detection, and performance analytics to ensure traffic quality.
Hire, lead, and develop a cross-functional marketing team.
What we are looking for:
5+ years of experience in iGaming, gambling, betting, or online casino marketing.- 3+ years in a leadership role such as:
- CMO;
- Head of Marketing;
- Head of Growth;
- Marketing Director.
- Proven experience with LATAM, preferably Mexico.
- Experience working with regulated or emerging markets.
- Strong expertise in both acquisition and brand marketing.
- Experience managing budgets of $500K+ per month.
- Proven cases of scaling products to 10K+ FTDs.
- Strong knowledge of FTD, CPA, ROI, ARPU, LTV, retention, and unit economics.
- Hands-on understanding of Paid Social, Google, SEO/ASO, affiliates, influencers, and streamers.
- Experience with BI tools, media planning, and funnel optimization.
- Strong partner management and negotiation skills.
- Fluent Ukrainian.
- English sufficient for international business communication.
What we offer:
Full ownership of the marketing strategy.
- Opportunity to build your own team, processes, and vision.
- Strong product, infrastructure, and marketing budgets.
- Fast decision-making and no micromanagement.
- Competitive salary plus performance-based bonuses.
- Fully remote work and coworking support.
- Paid vacation, sick leave, and birthday day off.
- Access to major industry conferences and internal events.
- Professional and personal development support.
We are looking for a CMO who can build a scalable, profitable, and sustainable growth engine for Mexico and LATAM.
