Influence Manager

Our client is a fast-growing AdTech company developing digital advertising solutions for the streaming ecosystem.

The company has built proprietary technology that integrates via API with leading platforms such as Twitch, enabling interactive ad formats directly within live streams. The solution increases audience engagement and creates new monetization opportunities for advertisers and streamers.

Responsibilities:

• Lead the identification, outreach, and onboarding of influencers, securing partnerships that maximize results for both the client and the agency;
• Plan and execute influencer advertising campaigns across platforms including YouTube, Twitch, Kick, TikTok, and Instagram, following the approved marketing strategy and ensuring timely delivery of all campaign assets;
• Track, interpret, and report on campaign data, offering clear insights and data-driven recommendations to boost performance;
• Manage multiple influencer campaigns simultaneously for active clients while contributing to the creation and presentation of proposals for new business opportunities;
• Conduct continuous market research to identify promising influencer channels and meet monthly targets for expanding and diversifying the agency’s influencer network;
• Assess potential influencer collaborations to ensure strong alignment with client branding, messaging, and campaign objectives;
• Develop and suggest creative approaches and tactical improvements aimed at enhancing campaign engagement and conversion outcomes;
• Maintain professional and clear communication in English;
• Organize daily priorities, coordinate cross-team updates, and maintain momentum toward campaign deadlines while ensuring full visibility on negotiation status and performance results;
• Work closely with your line manager to align campaign execution with overarching marketing goals, ensuring a consistent and strategic direction.

Requirements:

• At least 2 years of experience in the iGaming industry, specifically in Tier 1-2 markets;
• Proven success in influencer outreach, negotiation, and managing influencer marketing campaigns;
• Established network of content creators and a proven track record of executing successful influencer campaigns;
• Strong ability to assess influencer fit for brand collaborations and maintain productive relationships;
• Experience working with LATAM markets and the ability to conduct negotiations in Spanish;
• Excellent written and verbal communication skills in English;
• Performance-oriented, with a deep understanding of key metrics and strategies for optimization;
• Strong analytical skills to evaluate campaign results and provide actionable insights;
• Proactive and collaborative mindset, with a focus on delivering measurable results.