Remote- full time- Posted August 3, 2026- via djinni.co
You will be redirected to djinni.co to apply.
About Us
We are a B2B FinTech firm based in New York.
Role
The goal of this role is prospects identification, gradual nurturing, intelligent acquisition, reactivation of lost conversations, customer retention, and building long-term loyalty through classic lifecycle marketing.
You will own our CRM strategy and communication channels-including email, SMS, LinkedIn, X (Twitter), and other specialized channels-covering everything from campaigns to the automations that keep prospects and customers engaged.
Responsibilities:
- Own the email, CRM and lifecycle marketing strategy.
- Develop automation workflows, customer journeys, segmentation, and campaigns that keep customers engaged across channels.
- Manage full-cycle CRM and email marketing: campaign planning, setup, QA, launch, monitoring, and optimization.
- Manage multichannel communications (email, push, SMS, Viber, LinkedIn, X, and other channels) with a focus on consistency and timing.
- Build audience segmentation using behavioral, lifecycle, and RFM models to improve relevance and conversion.
- Implement marketing automation workflows and drip campaigns.
- Personalize communications using dynamic content and user-based logic.
- Run A/B tests (content, subject lines, timing, campaign mechanics).
- Coordinate marketing, prospecting, content, and CRM resources to manage prospects, customer communications, and engagement automation.
- Continuously improve customer engagement throughout the lifecycle.
- Quickly learn our domain, terminology, and customer segments.
Who We Are
- Self-driven, proactive, and able to set goals and achieve them without "babysitting."
- Comfortable taking ownership and working independently.
- Strong organizational and communication skills.
