Lifecycle Marketing Manager at SafetyWing

Overview

🧘 Benefits beyond base pay: Fully remote work environment: work from anywhere globallyOur own global safety net, giving you worldwide health, income, and travel coverageA minimum of four weeks of vacation per yearA new laptopPotential to unlock equity compensation, yearly home office allowance and more!🚀 We look forward to hearing from you! At SafetyWing (YC W18), we’re building a global social safety net for remote workers:simple health, insurance, and retirement products designed to replace national welfare systems. Our mission is to remove geographical borders as a barrier to equal opportunity and freedom for everyone. If we succeed, we believe this will be one of the most important tasks of our time. 🌎 About this Role: We're looking for a Lifecycle Marketing Manager to own the customer journey across our products.Email marketing will be your primary responsibility. You'll design onboarding experiences, lifecycle automations, segmentation strategies, nurture campaigns, and CRM systems that help customers understand our products, get more value from them, and stay with us longer.You'll work across both sides of our business:Consumer products for digital nomads, expats, and long-term travelersHealthcare plans for globally distributed companies and their employeesToday, many lifecycle initiatives are owned by different teams. Your mission is to bring them together into a thoughtful, data-informed customer journey that feels personal, timely, and genuinely helpful.If you enjoy combining psychology, writing, analytics, automation, and experimentation, you'll have an enormous impact here.💻 Your responsibilities will include:Own our lifecycle marketing strategy across all productsBuild and optimize onboarding email journeys for new customersManage recurring email communications, announcements, newsletters, and campaignsCreate lifecycle automations, like sending content related to web pages visited, or reminding people to book a demo after a webinarDevelop customer segmentation strategies inside HubSpotMaintain CRM health, email lists, preferences, suppression, and lifecycle stagesWork with Product Marketing to launch new products and features through emailPartner with Product, Design, Copywriting, and Marketing Operations to improve customer communicationsAnalyze campaign performance and continuously improve open rates, click-through rates, conversions, and retentionIdentify opportunities throughout the customer journey where automation can improve the customer experienceHelp establish lifecycle marketing as a dedicated function at SafetyWing 🧪 We are looking for someone who: Has 5+ years of lifecycle marketing, CRM, or email marketing experienceHas deep experience with HubSpot Marketing HubHas a strong understanding of customer journeys, lifecycle automation, and segmentationIs experienced with building automated email workflowsKnows how to use AI for efficiency, but also how to keep an authentic voiceIs comfortable analyzing campaign performance and making data-driven decisionsHas excellent written communication skillsHas strong organizational skills and attention to detailCan comfortably manage multiple campaigns simultaneouslyIs fluent in English😀 We like to work with people who:Want to help build a global social safety net on the Internet.Think for themselves instead of copying others.Are willing to try new things, even with the risk of failure.Are intellectually curious and open to new ideas.Are creative and bold in the face of any problems.Have strong integrity and do the right thing.