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We are Zutobi, a global EdTech leader that is redefining driver education worldwide. Our flagship app is the #1 driver’s ed solution in the US, helping millions of people become safer, more confident drivers through gamified learning. Today, Zutobi boasts over 10M+ downloads, 250K+ monthly active users, and a 4.9-star rating backed by 200K+ reviews. Over the last 8 years, we’ve scaled from a 5-person startup into a profitable global team of 70+ professionals.
Are you analytical, data-driven, and excited to kickstart your career in growth marketing? We are looking for a Middle User Acquisition Specialist to help scale our paid advertising channels and bring new users to Zutobi. Working closely with senior performance marketers and creative teams, you will learn the ins and outs of paid acquisition - from setting up and optimizing campaigns across to analyzing data and testing new creatives.
About you:
- 2-3+ years of hands-on experience managing performance PPC campaigns (Google Ads, ASA, Bing) with a proven track record of scaling budgets profitably.
- Strong understanding of performance marketing metrics (CAC, CPI, CPA, ROAS, LTV, Retention).
- Expertise in Google Ads ecosystem and mobile web-to-app funnels.
- Hands-on experience with Mobile Measurement Partners and analytics platforms.
- Demonstrated experience managing large monthly ad budgets with high precision and accountability.
- Strong analytical mindset with a hypothesis-driven approach to A/B testing (ad copy, bidding strategies, landing pages, and creative assets).
- Upper-Intermediate to Advanced English skills (written and spoken) for cross-functional collaboration with creative, product, and data teams.
A proactive mindset and strong willingness to learn and develop as a specialized mobile performance marketer.
About your responsibilities:
- Plan, build, and execute data-driven PPC strategies across Search, Display, and Video channels to acquire high-value users.
- Take ownership of monthly PPC budgets, optimizing allocation and bidding strategies to lower CAC/CPI while maximizing ROAS and LTV.
- Collaborate closely with design and video teams to produce high-performing ad creatives, run systematic creative tests, and analyze performance data.
- Managing the effectiveness of advertising campaigns, tracking key metrics, and delivering regular progress reports to demonstrate achievements and return on ad spend.
Will be a plus:
- Experience working with the US market.
- Google Ads / Apple Search Ads Certification.
- Understanding of OKRs framework & cross-functional teams.
- Prior experience working with mobile apps.
What we offer:
- Absolute freedom to push boundaries, test new ideas, and fully leverage your expertise.
- A fully remote team with flexible working hours designed to support a healthy work-life integration.
- Enough paid vacation days and sick leave, ensuring you have the time to rest, recharge, and prioritize your well-being.
- Allocated budget for advanced professional courses and leadership training to support your ongoing growth.
