Retention Manager

We’re not looking for someone to “just send campaigns.” We’re looking for a Retention Manager who truly understands how an online casino works from the inside - from bonus mechanics to player psychology and bottom-line impact.

If you speak the language of numbers, know how to move KPIs, and have real experience managing player lifecycles in Tier 1-2 markets - let’s talk.

Your responsibilities will include:
 

• Plan, launch, and optimize personalized retention campaigns across the full player lifecycle: welcome, reactivation, churn-prevention, VIP retention;
• Build smart player segmentation models based on behavior (FTD patterns, frequency, average bet, risk levels, etc.);
• Partner with analysts to dive into key metrics: LTV, ARPU, FTD-to-deposit ratio, retention rates, churn, GGR;
• Develop and refine bonus strategy - including FS, cashback, deposit/non-deposit promos, VIP levels - in line with geo/license limits;
• Run multichannel campaigns (email, push, in-app, more) with A/B testing and content variants;
• Work closely with VIP, Product, and Support teams to hit retention and PnL goals;
• Monitor the effectiveness of promo tools (jackpots, quests, tournaments), and push new mechanics with the Product team;
• Adapt retention strategy for Tier 1 and Tier 2 markets based on actual performance, not assumptions.

What we expect from you:

• 3+ years in retention or CRM inside an online casino team;
• Deep understanding of casino business model, bonus mechanics, and key verticals (slots, live, crash, tables);
• Data-savvy: confident in Excel/Google Sheets, Looker, Power BI, Tableau, or similar tools;
• You can forecast based on behavioral data and past campaign performance;
• Hands-on experience with ESP/CRM platforms like Optimove, Smartico, Braze, Salesforce, Customer.io, etc;
• Strong track record with reactivation flows and tiered retention strategies.

What We Offer:

• Work from anywhere: full remote flexibility or the option to work from our office;
• Flexible working hours so you can stay productive while maintaining work-life balance;
• Growth opportunities: as we scale, you’ll have space to develop your career and grow into a strategic leadership role;

If this sounds like you - we’d love to see your CV!
We value initiative, support bold ideas, and believe in working as a team.