Senior E-commerce Growth Manager

About MyMagicHealer

MyMagicHealer is a fast-growing Canadian e-commerce company creating reliable, unique, and powerful products for people experiencing unpredictable skin concerns. We sell across Shopify, Amazon, TikTok Shop, and other digital channels.

We are looking for a highly analytical and execution-focused Senior E-commerce Growth Manager to own profitable customer acquisition and help scale our e-commerce revenue predictably.

What You’ll Own

• Develop and execute the customer acquisition strategy across Meta Ads, TikTok Ads, and other paid channels.
• Own profitable revenue growth for Shopify and contribute to the growth of TikTok Shop and Amazon.
• Manage campaign structure, budgets, forecasting, bidding, audiences, and account scaling.
• Monitor and improve key performance metrics, including ROAS, MER, CAC, CPA, LTV, AOV, CTR, CVR, and contribution margin.
• Build a disciplined creative-testing system in partnership with creative strategists, editors, designers, and content teams.
• Identify winning creative angles, hooks, formats, audiences, and offers.
• Translate performance data into clear creative briefs and actionable recommendations.
• Improve the full customer journey, including advertisements, landing pages, product pages, offers, funnels, and post-purchase experience.
• Lead A/B testing and conversion-rate optimization initiatives.
• Build accurate weekly, monthly, and quarterly revenue forecasts.
• Identify performance issues early and proactively develop solutions.
• Improve attribution, tracking, reporting, and analytics infrastructure.
• Collaborate with Product, Creative, Analytics, Engineering, Amazon, TikTok Shop, and Customer Care teams.
• Create scalable systems for reporting, experimentation, campaign management, and team accountability.
• Use AI and automation tools to improve reporting, analysis, and campaign operations.
• Support the development and mentorship of performance marketing team members.

What We’re Looking For

• At least five years of experience in performance marketing, user acquisition, or e-commerce growth.
• Demonstrated experience scaling a DTC or e-commerce brand through paid acquisition.
• Advanced experience with Meta Ads and TikTok Ads.
• Strong understanding of Shopify, landing pages, conversion optimization, and e-commerce funnels.
• Experience managing significant advertising budgets and scaling spend responsibly.
• Strong knowledge of attribution, tracking, and marketing analytics.
• Experience with GA4, Google Tag Manager, Meta Conversions API, Triple Whale, AppsFlyer, Firebase, Amplitude, or similar platforms.
• Strong forecasting, financial analysis, and performance-reporting skills.
• Experience developing creative-testing frameworks and working with creative teams.
• Ability to identify problems proactively instead of waiting for instructions.
• Strong leadership, communication, and cross-functional collaboration skills.
• Comfortable operating in a fast-growing company with ambitious revenue and profitability goals.
• Excellent written and spoken English.

You’ll Be Successful in This Role If You Can

• Grow revenue efficiently and predictably, not simply increase advertising spend.
• Build a repeatable system for finding and scaling winning creative.
• Improve marketing efficiency while increasing customer volume.
• Turn complex performance data into clear decisions and priorities.
• Create systems that allow the company and team to scale with greater speed and accountability.