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About the Role
ONU Health is building the AI-powered future of personal prevention. We unify medical, lifestyle, and wearable data into a single "health account," helping people see risks before they arise and take control of their wellbeing.
We're seeking a co-founding Marketing Manager who can bridge storytelling, community, and growth - turning a preventive health mission into a movement. You'll work closely with our designers and CEO to define how ONU Health is communicated, build our community, and grow our customer base.
Key Responsibilities
🧭 Brand Strategy & Positioning
- Define ONU's brand narrative - "Your data, your health, your prevention."
- Position ONU between medical credibility and lifestyle inspiration - where prevention feels aspirational, not clinical.
- Shape a unified messaging architecture across web, app, and social, highlighting ONU's unique value: predictive, data-driven, and privacy-first.
- Work with designers and the CEO to establish ONU's visual and verbal identity across all channels.
📊 Social Media, Funnels & Campaigns
- Own social media strategy and content calendar - building ONU's presence and voice across key platforms.
- Design and run campaigns that build brand awareness and drive customer acquisition.
- Build and optimize multi-channel acquisition funnels (content, influencer partnerships, paid social, and Apple Health integrations).
- Develop onboarding journeys, email/push automations, and retention loops tied to users' health improvements.
- Track activation, retention, and referral metrics to continuously refine messaging and campaign performance.
💬 Community & Thought Leadership
- Create the ONU Health Founding Member Program and early adopter community.
- Grow and nurture ONU's customer list and community channels.
- Collaborate with medical advisors and creators to launch educational campaigns around prevention and self-tracking.
- Drive storytelling across channels (press, social, product updates) to humanize complex AI health concepts.
Requirements
- Experience in social media, brand, or growth marketing, ideally in digital health, fitness, or consumer SaaS.
- Proven experience building campaigns and funnels that grow an audience or customer base, ideally for an early-stage product.
- Strong understanding of healthtech positioning, user psychology, and trust building (especially for sensitive data products).
- Analytical and creative mindset - fluent in both storytelling and metrics (CAC, LTV, retention).
- Comfortable working closely with designers and founders to shape brand identity from the ground up.
- Passion for preventive health, data-driven wellness, and AI-enabled personalization.
Benefits
- Equity: based on experience and time commitment, as a co-founding role.
- Vesting: 4 years with 1-year cliff.
- From February: Future Salary Post-funding (March 2026).
- Equal say in product and roadmap decisions alongside founders.
- Flexible schedule (20-30 hrs/week possible; past funding to full-time).
- Remote-first (EU time zones preferred).
ONU Health is a HealthTech startup from Berlin. We're building a smart "health account" - a secure platform for storing and analyzing medical data: test results, diagnoses, medications, and personal health goals. Using AI, we provide personalized recommendations and help people better understand their health. We are not a medical product and do not provide diagnoses.
Our team already includes four people - developers, designers, and a project manager. We're a close-knit, ambitious team building the future of preventive health.
