Senior SMM Manager

Our client is looking for a proactive SMM Specialist who can independently drive social media growth, create engaging content strategies, and scale audience engagement across multiple platforms.

Role Overview:You’ll become part of a growing marketing team of 50+ professionals, including Affiliate, Media Buying, SEO, Design, and Technical teams, working in a fast-paced international environment where creativity, testing, and speed are highly valued. We are looking for a strong SMM Specialist who can take ownership of social media direction, generate ideas independently, and build scalable content and audience growth strategies across multiple platforms and markets.Key Responsibilities:

• Develop and execute social media strategies for multiple brands and GEOs;
• Create and manage content plans aligned with marketing and business goals;
• Lead content production together with designers, editors, and external creators;
• Launch and manage social media campaigns focused on audience growth and engagement;
• Work with paid promotion and advertising campaigns across different social media platforms;
• Collaborate with Media Buying teams on testing, scaling, and audience targeting strategies;
• Analyze performance metrics and optimize content strategy based on data;
• Monitor trends, competitors, platform updates, and emerging content formats;
• Generate and test new hypotheses for audience acquisition and retention;
• Work closely with Affiliate, Media Buying, and Product teams to align communication and campaigns;
• Participate in launching and developing new social media channels and communities;
• Prepare performance reports with actionable insights and recommendations;
• Maintain high content quality and consistency across all platforms;
• Proactively identify growth opportunities and suggest improvements to current processes.

Required Skills & Experience:

• Upper-Intermediate English or higher. Portuguese or Spanish will be an advantage;
• 3+ years of experience in SMM, digital marketing, or content marketing;
• Strong understanding of modern social media platforms, algorithms, and content mechanics;
• Experience working with paid advertising tools on social media platforms;
• Experience building content strategies focused on growth and engagement;
• Strong analytical skills and ability to work with performance metrics;
• Experience managing multiple projects and priorities simultaneously;
• Strong communication and organizational skills;
• Creative thinking combined with a data-driven approach;
• Understanding of trends in influencer marketing, short-form content, and community growth;
• Experience with AI tools for content creation and workflow optimization will be an advantage;
• Experience in iGaming, betting, or affiliate marketing will be a strong advantage.

The company guarantees you the following benefits:

• A positive workplace atmosphere that creates a culture of collaboration and support, making it a place you'll love working in;
• Competitive compensation and regular career development reviews;
• Flexible working hours and remote working options, you'll enjoy the freedom that the company provides;
• A generous vacation and sick leave policy, allowing you to take time off and enjoy a work-life balance;
• Financial assistance for professional development, helping you stay ahead of the curve and love your career path;
• Educational Allowances that give you the opportunity to expand your knowledge and experience;
• You'll have a monthly allowance for personal activities, giving you the opportunity to pursue your interests and hobbies outside of work;
• A comprehensive health insurance plan, depending on your current location;
• Referral program with financial rewards for bringing top talent to the company;
• Engaging in team-building activities and corporate parties.

Interview process:

• HR Interview with the Recruiter;
• Technical interview with a Team Lead;
• Final interview with the team;
• Final decision.

If you find this opportunity right for you, don't hesitate to apply or get in touch with us if you have any questions!