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We’re looking for a User Acquisition Lead to spearhead performance marketing for Setapp-MacPaw’s curated platform that provides access to a premium ecosystem of vetted tools for macOS, iOS, and the web.
Setapp is currently evolving from its subscription model into a comprehensive software marketplace, expanding how users discover and license individual apps. To guide this transformation, we use insights from market research and validate the business model: running fast paid traffic experiments and checking unit economics firsthand.
In this role, you will take full ownership of our global paid acquisition strategy, optimize media budgets, and lead a dedicated team of performance and creative specialists.
Your primary focus areas will include:
- Driving rapid validation testing via paid traffic to uncover new product economics.
- Generating and testing high-converting hypotheses for digital funnels and landing pages.
- Designing global media plans and selecting the optimal paid channel mix.
- Optimizing the conversion rates throughout the funnel
In this role, you will:
- Conduct audits and optimize the user acquisition funnel, prioritizing high-impact improvements.
- Evaluate existing marketing reporting systems and implement enhancements to ensure real-time, actionable insights on key growth metrics.
- Generate ideas, launch and test hypotheses, analyze results, and define next steps to improve performance.
- Monitor and analyze campaign performance using key metrics (CPA, CAC, LTV, CTR, CR, etc.).
- Collaborate with cross-functional teams, including a product manager, copywriter, marketing designers, and analysts, to deliver high-performing ad creatives and landing pages.
- Provide regular performance reports, identify trends, and share optimization insights.
- Own the whole user acquisition strategy - from scaling existing acquisition channels to looking for expansion opportunities.
- Lead, mentor, and structure a high-performing growth marketing team.
Skills you’ll need to bring:
- 5+ years of experience in user acquisition/performance marketing, with a strong focus on B2C SaaS or E-commerce Marketplaces in Tier-1 markets.
- Successful track record of launching and managing Google and Meta Ads campaigns in a metrics-driven environment.
- Proven track record of effectively managing big marketing budgets.
- Experience in managing teams with 3+ people.
- Proven track record of effectively optimizing performance metrics (CPA, CAC, ROMI, etc.) to meet business objectives.
- Experience with conversion rate optimization and funnel analysis.
- Strong analytical skills (ability to find cause-and-effect relationships, prioritization) and experience conducting A/B tests.
- Hands-on experience with advanced marketing analytics tools (e.g., Google Analytics, Looker Studio, Tableau, etc.).
- Ability to think creatively and develop innovative strategies to attract new users.
- Results-oriented mindset with a high level of autonomy and responsibility. •
- Ability to stay up to date with industry trends and continuously look for growth opportunities.
- Knowledge of key e-commerce mechanics.
- At least an Upper-Intermediate (B2) level of English.
Nice-to-have skills:
- Experience in new market expansion (specific GEO or Tier 2).
- Experience in AI automating and optimizing routine tasks.
